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16 best shampoo bars that really work, tried and tested by 650 people
Ditch the plastic in 2025 with the best solid shampoo bars you can buy...

In the UK, we throw away 520 million shampoo bottles every year. Ditching hair wash day completely probably isn't an option, but making the switch to a plastic-free shampoo bar is one way to reduce plastic waste while still keeping hair clean, soft and shiny.
With a shampoo bar, you add the water when you use it in the bath or shower; it's a more concentrated product than the best shampoo with liquid formulas, which are typically made up of 75 to 80% water. This concentration can help to reduce the amount of packaging used and can also make transportation of the product more efficient.
Shampoo bars still produce the foamy lather we all know and love, and they're formulated to be less stripping than traditional soap. If your dry hair is in need of hydration, you can also buy matching conditioner bars.
Not quite sold? That's where the Good Housekeeping Institute can help. Read on to discover how our 650 testers found making the switch when they put 45 shampoo bars to the test for a month.
In a hurry? These are their top picks at a glance:
Best shampoo bars
How is a shampoo bar different from soap?
The base formula is similar to a body wash bar or hand soap but haircare ingredients and extra foaming agents are also added. These ingredients help leave the hair feeling soft and allow the product to spread more easily too.
How to use a shampoo bar
Pre-shampoo, prep your hair by getting rid of tangles and knots, before wetting it. You can apply the shampoo in one of two ways.
- You can lather the bar between wet hands and apply it to your wet hair (as you would with a liquid shampoo).
- Or you can wet the bar and apply it to wet hair, rubbing in circular motions down the strands.
Finally, rinse out and repeat as needed. We’d always suggest doing a double shampoo.
How we test shampoo bars
Our panel of 650 trialled 45 brands of shampoo bars for four weeks to find our winners.
They judged them on ease of use, how well they cleaned hair, and how good they were at adding moisture and smoothness.
Meanwhile, in the Good Housekeeping Institute product reviews lab, we used a Dia-Stron machine – which analyses single hair fibres – on wet hair to measure how smoothness after washing with each shampoo bar.
Florence is our Senior Beauty Writer, specialising in expert-tested beauty and grooming reviews — from toothbrushes to the latest skincare launches. She’s committed to sharing recommendations for products that truly work and make people feel confident and healthy. Prior to this she was at Tropic Skincare, where she worked closely with biochemists in the lab, delving into the functions of each fresh, natural ingredient and conveying its efficacy to her audience in easy-to-digest terms.
With over five years’ experience in beauty and health journalism, Florence has written for ELLE, Women’s Fitness, Sister Magazine, National Geographic Traveller and many more, with a strong sustainability angle thread through much of her work.
When she isn’t packing for a trip away, working out, eating out or reading up on retinol serums, you’ll probably find her experimenting with her film camera and building her portfolio of portraits. Florence’s photography can be found at florencereeves-white.com, her Instagram is @florencereeveswhite and her twitter is @floreadsnwrites
Orla was our Former Senior Beauty and Grooming Tester.


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