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Final Prime Day Apple Deals: Up to 29% Off MacBooks, iPhones & AirPods
From AirPods and MacBooks to iPads and Beats, these top 20 Apple deals won’t stick around past Prime Day.
Apple fans won’t want to miss the savings during Amazon Prime Day, the biggest shopping event of the year behind Black Friday.
What are the best editor-approved deals we've noticed so far? The latest AirPods are discounted for the first time ever, there are some great prices on Apple Watches, the newest iPad and Apple's most recently launched iPhone model, too. Here are our favourite deals, at a glance:
- Apple iPhone 16e, 256GB – now £594, was £699 (this is a great price for one of the best iPhones)
- Apple AirPods 4 – now £113, was £129 (there's also a deal on the version with noise-cancelling!)
- Apple Watch Series 10 – now £325, was £429
- Apple AirPods Pro 2 – our favourite overall AirPods are now back to their all-time low of £179, from £229
- Apple iPad (11th gen) – now £284, was £329 – already great value, the iPad we'd recommend to any tablet beginner is now under £300 for the first time
So, while Apple is known for rarely discounting its products, it's clear that Amazon can sometimes offer some great deals on MacBooks, iPads, and other Apple tech during its Prime sales. We're also including audio bargains from Beats, which is owned by Apple, in this article. And our tech team are updating this guide with the best live discounts on Apple gear throughout the sale.
Best Apple deals for Amazon Prime Day
We’ve spotted some brilliant deals on the best Apple products at Amazon. Here are some of the top live discounts you can find right now:
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Our favourite overall earbuds for iPhone users — the AirPods Pro 2 — are currently at a lower price than usual. A step up from the AirPods 4, these have four sizes of silicone ear tips, active noise-cancelling, transparency mode for awareness, spatial audio support, excellent all-day comfort and a smart charging case with MagSafe and wireless charging.
Read our Apple AirPods Pro 2 review
Slimmer, lighter and with a bigger and brighter screen, the Apple Watch Series 10 combines super-smart biometric features including ECG measurement and sleep tracking with an excellent on-board Workout app, fast recharging, and a speedier chip. Despite its sport watch-like capabilities, the Series 10 is, of course, unmistakably 'Apple', with a beautiful aluminium case and minimalist controls.
Read our Apple Watch Series 10 review
You really don’t need to go Pro to get a fantastic Mac any more. The latest MacBook Air M4 is powerful and efficient, with its M4 chip, and has excellent battery life, and a premium lightweight design. It’s ideal for everyday productivity, creative tasks, and portability.
Read our Apple MacBook Air M4 review
Want a powerful, modern iPhone experience at a more accessible price? The new iPhone 16e is the one to consider, especially if you’re upgrading from an older model. It’s got a fast chip, vibrant OLED screen, loads of battery life, Apple Intelligence features, a durable and light design and an advanced high-resolution camera.
Read our Apple iPhone 16e review
The Apple Watch Ultra 2 earned nearly full marks in Good Housekeeping’s tests thanks to its rugged design, long battery life, and standout features like a bright screen, water resistance up to 100 metres, and a loud emergency siren. It’s built for serious adventure, as long as you’re okay with the bulky design!
If you use an iPhone or iPad, the AirPods 4 are an easy and comfortable way to enjoy great audio on the go, particularly if you don’t get along with the feel of silicone ear tips. With seamless Apple integration, a lightweight design, a pocketable charging case and excellent audio, they’re an easy recommendation.
Read our best AirPods roundup
They cost a little more than the entry-level AirPods 4, but these ones add active noise-cancelling to the feature set, and it’s surprisingly effective for their semi-open fit. They’re a good alternative to the flagship AirPods Pro model. We’ve used them on a flight and can confirm that they capably silenced the engine noise.
Read our Apple AirPods 4 (with Active Noise Cancellation) review
The latest entry-level iPad is definitely the best pick for those new to tablets. We adore this model's vibrant range of colours, excellent connectivity, handy accessories and great 11-inch display. It's a great pick for day-to-day use, for working on-the-go, or just as a handheld way to stream shows on Netflix and BBC iPlayer.
Read our Apple iPad (11th gen) review
You probably don't need a wearable that's more advanced than the Apple Watch SE if you're just starting out with an Apple smartwatch. It has all the fitness tracking you'll need plus convenient features for your notifications, calendar, messages and much more. It's compact and comfortable too, with a bright and detailed display.
These little Beats Solo Buds have instant pairing to Apple devices and pack in a huge 18-hour battery life on a single charge. They come in fun colours and are tiny and portable, with support for Apple features like the Find My app to track their location.
Read our Beats Solo Buds review
Apple AirTags make it super easy to keep track of your stuff – from keys to luggage – by giving you precise location updates right on your iPhone. With smart alerts, long-lasting battery life, and a huge tracking network, they offer peace of mind with hardly any setup. We’ve checked, and this is the lowest price this year for a pack of four AirTags.
Read our Apple AirTag review
If you want a Bluetooth speaker that's just as easy to pair and use with your iPhone, iPad and Mac as your AirPods are, the latest revamped Beats Pill is the one to get. We reviewed the Beats Pill when it launched, finding it sounds fantastic and is both versatile and stylish too.
Read our Beats Pill (2024) review
With the 15-inch MacBook Air M4, you’re getting all the great features of the smaller Air, but with a larger screen size that’s going to be better for multitasking and watching videos. Otherwise, it has all the same power, versatility and features, with the same excellent display brightness and high-quality keyboard.
Still some of our absolute favourite wireless earbuds for workouts and the gym – with a score of 92/100 in the rigorous Good Housekeeping Institute tests – the Beats Fit Pro offer simple one-step pairing with all your Apple devices, along with a secure fit, long battery life, great noise-cancelling and much more. They're an ideal gym companion.
With a high score of 84/100 in the Good Housekeeping Institute tests, the Powerbeats Pro 2 are a go-to choice for workouts, offering a super secure fit, top-tier sound quality, and excellent noise cancellation that holds up even in busy gyms or on outdoor runs. With long battery life and sweat resistance, they’re built to keep up with you, no matter how intense things get.
Most colour variations of the over-ear Beats Studio Pro headphones are now down to at least £175.00 from £349.99 – we've tried them, and they're a great pair of cans for their noise-cancelling, engaging sound, comfortable ear cups and seamless Apple device compatibility, with many of the features of the pricier AirPods Max included in this model.
If you're looking for a pair of AirPods alternatives because you don't love the stem design of Apple's most iconic buds, the Beats Studio Buds + would be our next top recommendation because they're just as easy to connect and use with Apple gadgets, and they come in more colours and styles while still offering a comfortable fit, great sound quality and capable noise-cancelling.
This one’s a great buy if you’re after a highly capable desktop computer, and you’re able to add the extra keyboard, mouse and monitor. The Mac mini M4 has Apple’s newest powerful M4 chip, a compact design, advanced connectivity, and support for Apple Intelligence. In short, it’s perfect if you want a fast, versatile and space-saving Mac for your home, office, small business or creative projects.
The USB-C Apple Pencil is the entry-level model launched in 2023. It charges via a USB-C port and offers more limited features compared to the other Apple Pencil models, but it's especially great for those on a budget. It works with many iPad models, including the newest iPad Pro M4 and iPad Air M3 – it also works with 3rd, 4th, 5th and 6th generation 12.9-inch iPad Pros, 1st, 2nd, 3rd, 4th generation 11-inch iPad Pros, the 4th, 5th and 6th generation iPad Air models, the 6th generation iPad mini and the beginner-friendly 10th and 11th generation iPads.
The iconic Apple Magic Mouse has been reduced by over 25% to £59 (RRP: £79) for Prime Day 2025.
Compatible with iMacs, MacBooks and iPads, the wireless Magic Mouse is an essential companion to your Apple device of choice. Its excellent on-board battery ensures you'll only need to recharge the mouse about once per month.
Simon Cocks is Good Housekeeping UK’s Technology Editor, overseeing tech shopping content and strategy for the title. He previously also worked across other titles including Esquire UK, Digital Spy, Men’s Health UK and Women’s Health UK.
Simon specialises in testing the latest smart gadgets, home entertainment gear, headphones, speakers, portable chargers, radios, e-book readers and smartphones. He's reviewed top tech products from brands including Google, Apple, Amazon, JBL and Bose.
A magazine journalism graduate from Kingston University in 2014, Simon also worked on the Discovery and Silkroad inflight magazines. He then gained experience writing about entertainment at SFX and Total Film. He also contributed reviews and interviews to TwitchFilm (later ScreenAnarchy), CultBox and Frame Rated.
He joined Good Housekeeping UK as the Editorial Assistant for Special Projects and was part of Good Housekeeping’s Consumer Affairs Team between 2014 and 2019. In this role, he conducted price comparison research, wrote detailed household and money-saving advice guides and edited thousands of in-depth reviews for the Good Housekeeping Institute.
He has focused on technology and gadgets since 2020, where he started by testing out power banks and instant cameras. He writes reviews, roundups, news articles and deals updates, and also covers top tech deals during sales like Amazon Prime Day, Black Friday and Cyber Monday.
When not testing out the latest gizmos, you’ll find Simon either catching up with the newest releases at his local cinema or out shooting with his beloved compact camera.
You can follow Simon on Instagram, on Bluesky, on LinkedIn and on Threads.
