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There’s no such thing as the perfect-sized TV – it’s all about what suits your space.
So, if you do the measuring and find that one of our best 32-inch TVs will be too small and the best 55-inch TVs or 65-inch TVs are too big, we recommend looking in the range of 40 to 43-inch models instead. These sizes aren’t quite as common as industry trends have leaned towards larger sets, but you’ll find many with 4K quality, plus higher refresh rates, more HDMI ports and sleeker designs.
The best 40 to 43-inch TVs fit well in almost any room of the home, whether you want to wall mount it in your kitchen, place it on top of your bedroom drawers or fit it beside an awkward fireplace. These are ideal for streaming, gaming or films – and they can be very affordable, too.
Best 40 to 43-inch TVs
How we chose the best 40 to 43-inch TVs
To compile our list of recommendations, we’ve selected the top models across the leading brands, based on a mix of our tech team's hands-on experiences and tests, results from the Good Housekeeping Institute's best TVs roundup, and rigorous product research to find the best picks for a range of budgets.
Simon Cocks is Good Housekeeping UK’s Technology Editor, overseeing tech shopping content and strategy for the title. He previously also worked across other titles including Esquire UK, Digital Spy, Men’s Health UK and Women’s Health UK.
Simon specialises in testing the latest smart gadgets, home entertainment gear, headphones, speakers, portable chargers, radios, e-book readers and smartphones. He's reviewed top tech products from brands including Google, Apple, Amazon, JBL and Bose.
A magazine journalism graduate from Kingston University in 2014, Simon also worked on the Discovery and Silkroad inflight magazines. He then gained experience writing about entertainment at SFX and Total Film. He also contributed reviews and interviews to TwitchFilm (later ScreenAnarchy), CultBox and Frame Rated.
He joined Good Housekeeping UK as the Editorial Assistant for Special Projects and was part of Good Housekeeping’s Consumer Affairs Team between 2014 and 2019. In this role, he conducted price comparison research, wrote detailed household and money-saving advice guides and edited thousands of in-depth reviews for the Good Housekeeping Institute.
He has focused on technology and gadgets since 2020, where he started by testing out power banks and instant cameras. He writes reviews, roundups, news articles and deals updates, and also covers top tech deals during sales like Amazon Prime Day, Black Friday and Cyber Monday.
When not testing out the latest gizmos, you’ll find Simon either catching up with the newest releases at his local cinema or out shooting with his beloved compact camera.
You can follow Simon on Instagram, on Bluesky, on LinkedIn and on Threads.

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