- Amazon Prime Day 2025 is here and Apple tech is on sale, including the Apple Watch.
- The biggest Apple Watch Prime Day deal is a 26% discount on the Apple Watch Series 10 — the best deal we've seen on it yet.
- Other models on sale include the SE (2nd Gen), Ultra 2, Series 8 and Series 9.
Whether you want to track health metrics, log workouts or receive text notifications, an Apple Watch is one of the best smart watches you can buy — and with Amazon Prime Day 2025 in full swing, now's the best time to find one that's on sale. You can score some amazing Amazon Prime Day deals on Apple tech, with some of the best discounts being offered on their smart watches.
As a shopping editor, I used our rigorous deal-checking process to find the best Prime Day Apple Watch deals, including discounts up to 26% off.
Our experts' favourite Apple Watches on sale
- Apple Watch SE (2nd Gen) previously
£218now £185 - Apple Watch Series 10 previously
£429now £325 - Apple Watch Ultra 2 previously
£799now £659 - Apple Watch Series 8 (Renewed) previously
£239now £201.11 - Apple Watch Series 9 (Renewed) previously
£319now £250
The best Prime Day deals on Apple Watches
Why we like it: The Apple Watch SE (2nd Gen) was named the first smart watch for iPhone users after our testing. It features standard activity tracking for monitoring workouts and fitness goals, a bright display, 18-hour battery life and “swim proof” build quality.
What you should know: This version of the Apple Watch is currently less than £200 — an 16% discount.
Why we like it: The Apple Watch Series 10 is the newest model in the lineup — and it's the thinnest Apple Watch yet. The watch also tracks sleep, workouts and more, and gives you extra insights with the built-in Vitals app.
What you should know: This version of the Apple Watch is now £325 in the 46mm size (the lowest price to date, per our research)— at a £104 discount. The 42mm model is 26% off and now under £300 at its lowest price yet, too!
Why we like it: Those who want their watch to withstand the elements as they hike, swim, run and bike through the outdoors will appreciate the Apple Watch Ultra 2. The rugged titanium construction and edge protection makes it a durable option, and the enhanced GPS feature is ideal for hiking and running. It scored a huge 96/100 in our fitness tracker tests, with excellent battery life that can last up to 36 hours (or 72 hours in low-power mode).
What you should know: You can currently save £140 on this watch on Prime Day, but the discount only applies to the watch with the Midnight Ocean band or with the Alpine Loop band.
Why we like it: The Apple Watch Series 8 was our experts' favourite Apple smart watch for both men and women in 2023. This model also has quick-charging and superb fitness tracking capabilities, including temperature monitoring as you sleep, blood oxygen measuring and heart rate tracking.
What you should know: The Apple Watch Series 8 may not be the newest model and this is more of a modest discount, but it's a still a solid pick and is the lowest price for a non-SE model among the watches in this story. This model is refurbished – or "renewed", as Amazon calls it – but we highly recommend refurbished Apple Watches for those after a great deal!
Why we like it: We still recommend the Apple Watch Series 9, and we're impressed by how quickly it can charge, and how it tracks loads of health analytics like heart rate, blood oxygen, ECG, cycle tracking and sleep stages.
What you should know: This Prime Day deal is a smaller price cut on a refurbished model that isn't too far off the current price of the Series 10, so it may be less tempting than the other sales above, but it's still a good offer for one of the newest versions of the Apple Watch.
Prime Day Apple Watch deals
Isabella (she/her) covers commerce and product-related content in the home, lifestyle, fitness, technology and beauty. She graduated from Binghamton University in 2022 with a bachelor’s degree in English: Literature & Rhetoric. Before joining GH, she was an editorial assistant at Prevention, where she covered health topics and celebrity news.
Simon Cocks is Good Housekeeping UK’s Technology Editor, overseeing tech shopping content and strategy for the title. He previously also worked across other titles including Esquire UK, Digital Spy, Men’s Health UK and Women’s Health UK.
Simon specialises in testing the latest smart gadgets, home entertainment gear, headphones, speakers, portable chargers, radios, e-book readers and smartphones. He's reviewed top tech products from brands including Google, Apple, Amazon, JBL and Bose.
A magazine journalism graduate from Kingston University in 2014, Simon also worked on the Discovery and Silkroad inflight magazines. He then gained experience writing about entertainment at SFX and Total Film. He also contributed reviews and interviews to TwitchFilm (later ScreenAnarchy), CultBox and Frame Rated.
He joined Good Housekeeping UK as the Editorial Assistant for Special Projects and was part of Good Housekeeping’s Consumer Affairs Team between 2014 and 2019. In this role, he conducted price comparison research, wrote detailed household and money-saving advice guides and edited thousands of in-depth reviews for the Good Housekeeping Institute.
He has focused on technology and gadgets since 2020, where he started by testing out power banks and instant cameras. He writes reviews, roundups, news articles and deals updates, and also covers top tech deals during sales like Amazon Prime Day, Black Friday and Cyber Monday.
When not testing out the latest gizmos, you’ll find Simon either catching up with the newest releases at his local cinema or out shooting with his beloved compact camera.
You can follow Simon on Instagram, on Bluesky, on LinkedIn and on Threads.
