If you’ve been waiting for the right moment to upgrade your e-reader, Amazon’s Prime Day sale is it. The event is in full swing, and I’ve spotted that the 2024 Kindle Paperwhite is currently 26% off, dropping from £159.99 to just £118.74 – its lowest-ever price.
With holidays, beach reads, and late-night page-turners ahead, there’s no better time to grab a device built for distraction-free reading, indoors or out.
If you’ve been struggling to bring loads of books in your luggage, a Kindle makes a real difference – I swear by mine for reading on the go and around the home. It’s always on my bedside and I love how its battery lasts for weeks and weeks.
I’ve tested every Kindle model Amazon has released since 2018, and I’ve been using the brand’s e-readers since 2011, so you can trust me when I say that the latest Kindle Paperwhite is my favourite. It hits the sweet spot between portability and premium features.
So, while I’d also recommend the compact Kindle (more on that in a moment), the Paperwhite tends to be the pick I suggest to most people; it has a stunning 6.8-inch glare-free display, weeks of battery life, an adjustable warm light, faster page turns, storage for thousands of books and USB-C charging – and that’s all wrapped up in a device that’s waterproof, so you can read at the poolside or in the bath without worrying about water damage.
The addition of adjustable warmth in the backlight makes it a fantastic pick for late night reading, where this is more comfortable on the eyes. If you’re fine without it, though, the entry-level Kindle is also a fantastic option in Amazon’s sale, especially as it’s also down to it’s lowest ever price too, now £71.24 rather than £94.99 – a 24% price cut.
The differences? Firstly, the Paperwhite weighs in at 211g, compared to the 158g of the compact Kindle, which has a 6-inch display. Essentially, the smaller one is far easier to use one-handed, and it still has a high-resolution glare-free screen and massive battery life, but you’ll miss out on the waterproofing of the Paperwhite and its adjustable warm light.
I recommend both, and I’m confident either pick makes for one of the best possible e-readers you can buy in 2025. Now’s the time to buy if you want to snap up either of these deals, though.
Other Kindle deals
The core Kindle models aren't the only ones discounted in Amazon's sale this year. There are also deals on Kids Kindles.
Right now, you can get the basic Kindle Kids for £85.49 (that’s 26% off, down from £114.99) and the Kindle Paperwhite Kids for £134.99, which is 21% off and much lower than its normal price of £169.99.
Both versions come with a protective cover, a 6-month subscription to Amazon Kids Plus, and a two-year worry-free guarantee. If it breaks, Amazon will sort you out with a replacement. Like the Kindles made for adults, these are easy-to-use e-readers, all with backlit screens, space for thousands of books and weeks of battery.
We've also spotted discounts on both the 2022 and 2024 releases of the Kindle Scribe, which are the best Kindles for notetakers, with cloud-synced notebooks and much larger displays. At the moment, you can grab the latest Kindle Scribe for 29% off at £267.99 (RRP: £379.99) or the 2022 Kindle Scribe for £199.99 – this is the first time it's been under £200!
When does Amazon Prime Day end in 2025?
Remember that Amazon Prime Day deals run only until 11 July, and you’ll need a Prime membership to take advantage. Luckily, a free trial counts! So don’t wait too long if you’ve been meaning to upgrade your reading experience.
Great Kindle deals
Simon Cocks is Good Housekeeping UK’s Technology Editor, overseeing tech shopping content and strategy for the title. He previously also worked across other titles including Esquire UK, Digital Spy, Men’s Health UK and Women’s Health UK.
Simon specialises in testing the latest smart gadgets, home entertainment gear, headphones, speakers, portable chargers, radios, e-book readers and smartphones. He's reviewed top tech products from brands including Google, Apple, Amazon, JBL and Bose.
A magazine journalism graduate from Kingston University in 2014, Simon also worked on the Discovery and Silkroad inflight magazines. He then gained experience writing about entertainment at SFX and Total Film. He also contributed reviews and interviews to TwitchFilm (later ScreenAnarchy), CultBox and Frame Rated.
He joined Good Housekeeping UK as the Editorial Assistant for Special Projects and was part of Good Housekeeping’s Consumer Affairs Team between 2014 and 2019. In this role, he conducted price comparison research, wrote detailed household and money-saving advice guides and edited thousands of in-depth reviews for the Good Housekeeping Institute.
He has focused on technology and gadgets since 2020, where he started by testing out power banks and instant cameras. He writes reviews, roundups, news articles and deals updates, and also covers top tech deals during sales like Amazon Prime Day, Black Friday and Cyber Monday.
When not testing out the latest gizmos, you’ll find Simon either catching up with the newest releases at his local cinema or out shooting with his beloved compact camera.
You can follow Simon on Instagram, on Bluesky, on LinkedIn and on Threads.
