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Prime day ends at 11.59pm: 17 best baby deals to shop before they go
Shop with big savings on the must-have parenting products
Tested by Sally J. Hall and Maria Kumar
With the Amazon Prime Day sale in it's final hours (it ends at midnight!), now is the last chance to grab a bargain on the biggest baby and parenting brands. However, with all the discounts and limited time deals, it can be tricky to figure out what’s actually a great buy.
That's where the Good Housekeeping Institute comes in. Not only have we tried and tested hundreds of products available to purchase on Amazon, but we also keep an eye on the retailer's various discounts and deals using the price tracker tool camelcamelcamel so we'll only bring you the genuine savings.
You have just two hours to go...
Score: 91/100
This app-controlled smart monitor has won a string of parenting awards, and was crowned the best baby monitor in our round-up. It comes with an array of features, and at 30% off is an absolute steal.
Read more: Best baby monitors
Score: 97/100
If you’re planning on regularly pumping, then this long-lasting double electric pump (our winner in test) will be your new best friend. Our testers found it so easy to use, and right now there's 33% off.
Read more: Best breast pumps
Score: 97/100
And if you're pumping, that means you'll have endless bottles to clean. Make your life easier with our top-rated steriliser. It takes care of all feeding equipment with ease, leaving you more time for snuggles.
Testers praised the quality of the design, which reassured them that it would “last for years to come.” Which makes it a sound investment, particularly if you plan on having more children. Take the plunge now while it's 31% off.
Read more: Best baby bottle sterilisers
Score: 93/100
If you're off on your travels with baby this summer, you couldn't do much better than this contemporary travel cot, which works from birth up to three years, switching easily between the two. It also comes with a very handy carry case and is easy to assemble. It's not that big, so wouldn't work as a playpen for older kids, but it's a compact, stylish travel cot.
Score: 87/100
Struggling with sore, cracked nipples? Lansinoh was crowned the most effective formula in our nipple cream test, according to the 85 mums in our panel. Hang on in there, it gets easier.
Read more: Best nipple creams
Score: 78/100
As any parent will tell you, you can never have too many wipes. So it makes sense to stock up now, while they are 25% off. These ones are designed to be particularly gentle on delicate baby skin, making them a good choice for those struggling with sensitivity and eczema.
Read more: Best baby wipes
Score: 94/100
"Simple“, “sleek” and “stylish” are just some of the words our tester used to describe this rocker. It’s manual and doesn’t have lots of features like some of the other models we tested, but it's just so damn handy when you need to answer the door/put a wash load on/generally use both of your hands. In fact, we're confident you'll wonder what you ever did without it.
Read more: Best baby bouncers
Score: 98/100
Baby sleeping bags are one of those items that are surprisingly expensive. With that in mind, we'd plan ahead, stocking up on the sizes you know you'll need, while they are discounted. This one is perfect for the first six months, and we'd recommend having at least three on hand, so they can wear one, you can wash one, plus a spare for middle of the night changes.
Babymoov B.LOVE Organic Cotton 2-in-1 Pregnancy Pillow & Maternity Nursing Support Pillow
Score: 98/100
I don't have many regrets in life, but not buying this top-rated organic pillow at the start of my first pregnancy is one of them. I ummed and ahhed thinking it was an expensive purchase that I couldn't justify, as I'd only be using it for a couple of months near the end.
But I was wrong, because you can't put a price on comfort (particularly when you're the size of a house – just me?). And this one can be used for nursing too. And then I had a second child anyway.
Moral of the story, buy this now, while it's discounted. You won't regret it.
Read more: Best pregnancy pillows
Score: 94/100
Struggling with sleep? It's worth taking a punt on Tommee Tippee's sleep aid while it has a whopping 40% off. Our parent testers loved the CrySensor function, which turns the device back on if your baby cries or stirs during the night, helping to soothe them back to sleep. It's got to be worth a go, right?
Read more: Best baby sleep aids
Score: 99/100
Ergobaby’s carrier is super soft and snuggly, and feels very nice to the touch. It’s suitable from birth, and adjusts as they grow. With a near perfect score, it really is a parenting must-buy (even more so while it's 40% off!).
Read more: Best baby carriers
Score: 81/100
If you're lucky enough to be going on holiday this year, you may want to take a lightweight travel pushchair, like this one from trusted baby brand, Maxi-Cosi.
Our testers appreciated how narrow it was, and were particularly impressed with the compact one-hand fold. And did we mention it fits neatly into a plane's overhead locker? Run, don't walk, it's currently discounted by 32%.
Read more: Best travel pushchairs
Score: 84/100
The weaning stage comes round before you know it, and this classic wooden highchair is just the sturdy bit of kit you need for the (messy!) job.
Read more: Best highchair
Score: 86/100
Much like baby wipes (see above) you can never have too much baby shampoo and body wash on hand. Childs Farm is a parent (and child!) fave for a reason, so make the most of it being 20% off while you can.
Read more: Best baby shampoo and body wash
Score: 83/100
Feeling bougie? Upgrade your baby's bath with this spa-like scent from Neal's Yard while it's under a tenner. It makes a great gift too.
Score: 90/100
Give them a little extra TLC after their bath with this soothing baby lotion from Weleda’s baby derma range. It contains white mallow, a gentle flowering plant extract that is gentle on eczema prone skin.
Read more: Best baby lotion
Score: 86/100
Your baby's bottom deserves the best, and Weleda's winning nappy cream came out top with our testers. It contains calming chamomile and soothing calendula to banish redness – and right now is nearly 40% off!
Read more: Best nappy creams
How to sign up for Amazon Prime
Amazon Prime costs £8.99 a month or £95 a year. It gets you faster deliveries, Amazon Prime Video access and the Amazon Music Prime streaming service.
But if you don’t have Amazon Prime, you can sign up for a free trial to take advantage of the deals. Just remember to cancel afterwards before the trial period is up, to avoid being charged.
When does Amazon Prime Day end?
This year's Amazon Prime Day sale finishes very soon – at exactly 11:59 tonight midnight (Friday 11 July). So you don't have long to shop!
Stacey looks after all food and drink reviews — from coffee pods and veg boxes, to natural wine and tequila. Stacey is also founder of Crummbs, where she’s written nearly 2,000 restaurant and hotel reviews since 2013. Prior to this, Stacey wrote hundreds of in-depth buying guides for the Independent, i newspaper and BBC Good Food, as well as reviewing restaurants and interviewing celebrities in her column at Balance Magazine. Stacey has also appeared in BAFTA-nominated BBC documentary Blood, Sweat & Takeaways, where she investigated South East Asia's food production industry, appearing on both Newsnight and BBC World Service to share her findings. Regularly checking out the latest restaurants, bars and product launches, Stacey also loves experimenting with recipes at home, and is a WSET-certified wine and spirits expert, with over 10 years of experience in the business. You can follow Stacey on Instagram @crummbs_uk
Sally J. Hall is a parenting tester for the GHI, reviewing everything from bedside cribs and pushchairs to nappies. She has written extensively on pregnancy, birth and the health and development of both pregnant mums and their babies. She has in-depth knowledge of the parenting world, has tested thousands of products and is passionate about finding those that make parents’ lives easier.
Sally has worked on many major UK parenting titles and was previously editor of both Emma’s Diary and Bounty. With extensive contacts across the parenting industry, she published B Baby Magazine for eight years, which covered the private maternity market across the UK and is the author of books Plant Based Baby and Eco Baby.
Maria is our Beauty and Grooming Testing Manager, and since joining in mid-2022, she has managed the testing for mutiple categories including scalp scrubs, collagen supplements and retinol serums. In addition to her master's degree in chemical engineering and a diploma in cosmetic science, she recently received her MBA from the London College of Fashion, focusing on case studies within the beauty industry. Prior to joining the company, she worked within the global technical team at the Estee Lauder Companies for over six years, collaborating with the chemists and engineers to launch luxury beauty products at scale and to quality. She has also worked as a formulation scientist within the pharmaceutical industry and takes this evidence based approach into all her product testing.
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