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The best baby shampoo and body wash, tested and approved by 190 parents
Soft hair and skin, without the tears

The best baby shampoo and wash will ensure bathtime is a tear-free, bubbly success. For a safe and soothing experience, opt for gentle products with a simple ingredient list that’s kind to your baby’s sensitive skin and hair.
There are some separate baby shampoos and body washes available, but most brands offer speedier two-in-one solutions, giving you extra time for play and cuddles.
To ensure you select the best formula for your baby, the Good Housekeeping Institute recruited a panel of parents (and babies) to test the leading formulations.
The best baby shampoo and body wash
To help us find the best baby shampoo and body washes, we needed a helping hand from our 190-strong parent panel (and their little ones). We asked them to test the products for a couple of weeks, and give us detailed feedback on everything from packaging to how soft it left their babies' skin. You'll find a detailed breakdown of how we test below our reviews.
Rubber duckies at the ready...
Madeleine is our Lifestyle Writer, specialising in expert-tested reviews and round-ups on the latest beauty Beauty and Health & Wellness products. From skincare to protein powders, Maddie is committed to providing honest and helpful reviews to help guide readers to the best product for them. Maddie has a BA in English Literature and Language, which stemmed from her lifelong interest in reading and writing. She started her post graduate life at Hearst UK within a marketing capacity, which quickly turned into a desire to fulfil a writing career.
When she is not writing about the latest expert reviewed products, you can find her rifling through vintage shops or car boots, reading a print magazine, or capturing portraits on her film camera.
Maria is our Beauty and Grooming Testing Manager, and since joining in mid-2022, she has managed the testing for mutiple categories including scalp scrubs, collagen supplements and retinol serums. In addition to her master's degree in chemical engineering and a diploma in cosmetic science, she recently received her MBA from the London College of Fashion, focusing on case studies within the beauty industry. Prior to joining the company, she worked within the global technical team at the Estee Lauder Companies for over six years, collaborating with the chemists and engineers to launch luxury beauty products at scale and to quality. She has also worked as a formulation scientist within the pharmaceutical industry and takes this evidence based approach into all her product testing.


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