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Soft and safe: the best baby lotions, approved by over 100 parents
For skin as smooth as a baby’s bottom

When it comes to caring for your baby's skin, there’s no need for a 12-step routine – less is certainly more. However, the best baby lotions are a post-bath staple, working hard to hydrate and soften, while being gentle on their beautiful skin.
With a range of hard to decipher ingredients and claims, it can be hard to know which is best for your little one. With this in mind, the Good Housekeeping Institute put the market-leading lotions to the test – both in the lab and at home with real life babies.
See our winners at a glance below, or scroll on for further advice and more in-depth verdicts:
Best baby lotions
We asked our parent panel (and their little ones), to try out the market leading baby lotions and give their verdict on how well they performed to help inform our reviews.
Squidgy soft babies incoming!
Madeleine is our Lifestyle Writer, specialising in expert-tested reviews and round-ups on the latest beauty Beauty and Health & Wellness products. From skincare to protein powders, Maddie is committed to providing honest and helpful reviews to help guide readers to the best product for them. Maddie has a BA in English Literature and Language, which stemmed from her lifelong interest in reading and writing. She started her post graduate life at Hearst UK within a marketing capacity, which quickly turned into a desire to fulfil a writing career.
When she is not writing about the latest expert reviewed products, you can find her rifling through vintage shops or car boots, reading a print magazine, or capturing portraits on her film camera.
Maria is our Beauty and Grooming Testing Manager, and since joining in mid-2022, she has managed the testing for mutiple categories including scalp scrubs, collagen supplements and retinol serums. In addition to her master's degree in chemical engineering and a diploma in cosmetic science, she recently received her MBA from the London College of Fashion, focusing on case studies within the beauty industry. Prior to joining the company, she worked within the global technical team at the Estee Lauder Companies for over six years, collaborating with the chemists and engineers to launch luxury beauty products at scale and to quality. She has also worked as a formulation scientist within the pharmaceutical industry and takes this evidence based approach into all her product testing.


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