Best eco toilet roll 2025: 7 best loo rolls for more sustainable living

We all want to do our bit to live more sustainably, and if you’re looking for easy eco swaps you can make around the home, one easy way to make your bathroom a little greener is by switching up your toilet paper.

In the UK, we each use an average of 127 rolls per year, with millions of trees being felled to keep up with supply. But, from supermarket staples to cult brands, more environmentally-friendly loo roll is becoming increasingly available.

We put the market-leaders to the test to find the best ones, examining their eco-credentials and taking everything from softness to subscription services into account.

What eco toilet paper should I buy?

Made from either bamboo or 100% recycled paper, the toilet rolls we tested are all better for the planet than standard loo roll — so you’ll be sure to find one that suits your lifestyle and needs. These are our top-rated rolls at a glance:

What makes some loo roll more environmentally friendly?

It’s safe to say that cutting down trees to make toilet paper isn’t good for the planet. In fact, the greenest option is to forgo loo roll altogether in favour of alternatives such as bidet attachments. However, if that doesn’t appeal, opting for toilet paper made with recycled materials or from a more sustainable resource like bamboo, comes in at close second.

However, it’s not just the product itself that you need to consider; everything from packaging (toilet paper is often packaged in unnecessary single-use plastic) to the supply chain (how your product is grown, created and transported) impacts its eco-credentials.

Where the product is made also has an impact — a lot of bamboo is grown in China and some bamboo toilet paper is subsequently manufactured in China. This can affect the eco-credentials depending on how the the product is then transported, as air-freighted items have a high carbon footprint compared to other methods of transport.

It’s also worth thinking about delivery; picking some up when you’re doing your regular shop is better than driving to make a one-off trip, and a similar principle applies for online deliveries. If you’re buying directly from one of these brands, opting for a bulk delivery reduces the number of orders you’ll need, and gives you one less thing to think about for a few months.

What’s the difference between bamboo and recycled toilet roll?

Bamboo is a great resource for paper because it’s one of the fastest growing grasses on the planet, renewing within three to five years. "Bamboo is a very attractive renewable source for materials because it grows at much faster rates than trees," explains Paula Chin, Sustainable Materials Specialist at WWF-UK.

"However, areas growing bamboo do not promote as much biodiversity as forests, especially in areas where land has been specifically cleared to grow it."

Look for the FSC Certified 100% label for reassurance that no land has been cleared specifically to grow the bamboo and that it has has been farmed in a more sustainable way.

While bamboo may be more environmentally-friendly than wood, it is still a raw material. The benefit of 100% recycled toilet paper is that it can be made without new materials, providing a use for paper collected through recycling schemes, which can be sourced in the UK. It doesn’t tend to be as soft as bamboo, but it’s often made more locally.

Be aware of any with the FSC Mix label because this means that a mixture of virgin and recycled fibres was used to make the toilet paper, reducing its eco credentials.

Ultimately, when choosing your toilet paper, you need to decide what you want to prioritise from a sustainability perspective; be that packaging, materials or how the product has travelled. If you really want to do your research, look for toilet paper that is produced using a non chlorine-based bleaching process, as this is better for the environment.

How we test loo roll

We put the toilet papers through a series of tests in the Good Housekeeping Institute, looking at how well the tissues tear along the perforations, assessing absorbency, and seeing how strong the sheets remain when wet. We also sent the products out to a panel of testers to get their verdicts on how soft the toilet paper is, as well ass their likes, dislikes and whether they’d buy it or recommend it to others.

We also take some sustainability claims into account, although, as highlighted above, there are many elements that can make a product more environmentally friendly or not. As a result, our scoring isn't exhaustive. These are the eco claims our testers do consider: what the loo rolls are made of, how they are packaged, and where they are manufactured.

Scroll on for our winning wipers...