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'I had the most intense orgasms ever': The best vibrators for 2025, tested by 130 women
From rabbits to bullets, we tried a range of sex toys to find the best for every need

Looking to enhance your sex life and revolutionise your self-care routine? Look no further than the best vibrators and sex toys. From reduced stress and improved mood to better sleep, there are a whole host of benefits that come with masturbation.
But shopping for sex toys can be intimidating, and with more products on the market than ever before, finding a device that suits your needs is no easy feat. That’s where the Good Housekeeping Institute comes in.
Below, we reveal the best vibrators as judged by a panel of over 130 women – from the best rabbit vibrator to the best bullet vibrators, and the best clitoral suction toys. Shopping for the best vibrators for couples? We've tested those too.
Best vibrators to shop in 2025
Which type of vibrator is best?
The sex toy market has exploded over the past few years and, if you’ve never bought a vibrator before, it can be difficult to know where to start. That’s why we’ve put together an extensive vibrators buying guide, with our top picks from each category, plus information on what they do and how to use them. It's very much down to personal preference, but here's a quick rundown.
Bullet and clitoral vibrators: For external clitoral contact, most people turn to a bullet or clitoral vibrator. These are very similar, except the latter is often larger in size and has a stronger motor. Bullet vibrator make a great choice for first-timers because they’re compact, silent and small. In recent years, clitoral suction vibrators have also become popular – they replicate the sensation of oral sex through the use of air and pulsations.
Wand vibrators: Designed exclusively for external clitoral stimulation, wand vibrators feature a round, vibrating massage head attached to a long shaft (or wand). As they’re bigger than most vibrators, the handles can host larger motors, allowing them to produce deeper vibrations than a bullet. These are best for use at home.
Rabbit vibrators: These have two key parts: a main shaft for internal use and a separate massager designed to stimulate your clitoris. This is often in the shape of “rabbit” ears, hence the alternative name. While this design remains constant, rabbit vibrators can come in all shapes and sizes.
G-spot vibrators: These are designed to be used internally and have a curved tip to stimulate your G-spot — this is the term often used to describe the cluster of nerves on the front of your vaginal wall.
It's recommended that most vibrators are used with a lubricant, so we've rounded up the best lubes to shop now, with a range of options to suit all needs.
How to choose a sex toy
Dimensions: Check the dimensions to be sure you’re happy with the size as it may be bigger or smaller than you first thought. If you're using the vibrator at home, a large device should be fine, but if you want to take it on trips, look for a mini vibrator.
Settings, speeds and power: Consider the range of settings and speeds on offer – beginners may prefer a simple device with fewer vibration modes and a selection of gentle settings, while advanced users may enjoy a more powerful experience and like having a wide variety of settings to play with.
Noise level: This is especially important if you're worried about being overheard. Look for “whisper-quiet” vibrators, but take any claims with a pinch of salt. You could also check the product description for the decibel level; anything 40db or below is very quiet.
Material: There are three main types – plastic, silicone and skin-safe rubber. Plastic is the most firm, silicone has a velvety feel and skin-safe properties (well-known brands only use medical-grade silicone), while skin-safe rubber is softer and more flexible.
Priyankaa is our sleep and wellness expert, specialising in expert-tested reviews and roundups on the latest health and fitness products. From walking boots to running machines, Priyankaa has written about hundreds of products and is passionate about providing in-depth, unbiased reviews. Plus, as an avid runner and gymgoer, she knows exactly what to look for when finding the right gymwear, fitness tracker or earphones.
Priyankaa has an MA in Magazine Journalism from Cardiff University and over five years’ experience in health and fitness journalism. Priyankaa has written for Stylist’s Strong Women Training Club, where she regularly wrote about diversity in the fitness industry, nutrition tips, training advice and her experience completing various fitness challenges. She has also written for a variety of publications including Business Insider, Glamour, Bustle, Metro, HuffPost UK, gal-dem and more. Outside of work, Priyankaa can usually be found trying out a new gym class, seeking out London's best eats or watching a Spanish TV show in a bid to keep up her language skills.
Madeleine is our Lifestyle Writer, specialising in expert-tested reviews and round-ups on the latest beauty Beauty and Health & Wellness products. From skincare to protein powders, Maddie is committed to providing honest and helpful reviews to help guide readers to the best product for them. Maddie has a BA in English Literature and Language, which stemmed from her lifelong interest in reading and writing. She started her post graduate life at Hearst UK within a marketing capacity, which quickly turned into a desire to fulfil a writing career.
When she is not writing about the latest expert reviewed products, you can find her rifling through vintage shops or car boots, reading a print magazine, or capturing portraits on her film camera.

Yanar was our former health and wellness tester.
Kim Hawley is our health and fitness product tester. Her career in fitness has spanned over 30 years. Prior to joining the Good Housekeeping Institute, she worked as a personal trainer, writer and fitness instructor for some of London’s most prestigious health clubs, including The Harbour Club, David Lloyd and The Chelsea Club. Passionate about women’s health and fitness, especially in pre/post menopause, she is also a Level 4 PT and holds a professional nutritional qualification. Kim is responsible for rigorously testing everything from cross trainers to smart watches.


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