Shopping for a vibrator is technically a straightforward task. You head online and choose the most appealing looking sex toy in your price bracket. But, what if we told you that refining your search could make a big difference to your climax quota? Welcome to our ultimate vibrator shopping guide.
Doing a little research to find the best vibrators and sex toys will ultimately help you to achieve longer, deeper and more intense orgasms. Whether you're looking for the best bullet vibrators or the best vibrators for couples to spice things up in the bedroom, we’ve done the hard work for you.
With the help of a panel of over 130 testers, the Good Housekeeping Institute has put a range of the best vibrators through their paces, assessing everything from cost and battery power to ease of use, noise level and, most importantly, how it made them feel.
Whether you’re buying your first sex toy or you’re a seasoned shopper looking for something a little different, keep scrolling for our expert guide to finding the right vibrator for you.
Our top-rated vibrators
Best vibrator overall
Womanizer Next Clitoral Suction Stimulator
Score: 89/100
This winning Womanizer toy is designed to mimic the sensations of oral sex, with gentle waves and pulsations taking orgasms to a new level. Our testers loved the ‘autopilot’ feature, which automatically controls the suction speed and depth in a way that mimics oral sex from a partner. “It gave me the most intense orgasms I've ever experienced,” said one satisfied tester.
Best wand vibrator
Le Wand Rechargeable Massage Wand Vibrator
Score: 88/100
This sleek, stylish vibrator received a clean sweep of top reviews. Not only were panellists able to climax faster than with other toys, the massage wand also increased the intensity of their orgasms. Testers said the silicone head felt beautifully soft on their skin and the rechargeable battery lasted for an impressive three hours — so your alone time won’t be cut short. It’s on the larger side, but we would recommend making space for this one.
Best rabbit vibrator
Lovehoney Glow Bunny Rechargeable Warming and Cooling Rabbit Vibrator
Score: 88/100
Thanks to its warming effect, this slick toy left our panel feeling hot and steamy, in the best way. Able to heat up and cool down, it's perfect for those who enjoy temperature play. The navy and silver design was described as “elegant” by our panel, and the smooth material felt lovely to hold and use. The unique sloping side scored extra points for its ability to target the G-spot, while the bunny ears were positioned in just the right spot to stimulate the clitoris.
How to choose the best sex toy
Vibrators come in a wide variety of materials, shapes, sizes and power settings. So, which is the right one for you? Everyone is different and it pays to shop around. But working out what turns you on is all part of the fun.
If you’re not sure how you prefer to be stimulated, the first step to learning about your own sexual response is to touch yourself without the help of toys. Once you’ve established what feels good to you, consider the following pointers.
- Do you reach orgasm by stimulating your clitoris? If so, opt for an external toy such as a bullet or a wand.
- If penetration brings you to climax, choose a toy designed for internal use such as a G-spot vibrator.
- Do you enjoy both clitoral touch and vaginal penetration at the same time? Then choose a rabbit-style vibrator that has been designed to stimulate both hot spots at the same time.
- If you enjoy the sensation of oral sex, a suction toy is the way to go.
- If you’re shopping for sex toys to use with your partner, vibrating cock rings are a great place to start. Designed to be worn during penetrative sex, choose one with rabbit-style ears to stimulate your clitoris for maximum orgasm power.
❤️ Don’t forget lube! Apply a liberal dollop of lubricant to your sex toy before you get started to increase sensation and reduce friction. Here's our pick of the best lubes.
If clitoral stimulation works best for you, then start with one of our best bullet vibrators. These come in a variety of shapes and sizes, from discreet bullets that mimic fingertip touch to magic wands that tend to be more powerful and have a longer-lasting battery.
The top 3 bullet vibrators
Best bullet vibrator
Lovehoney Magic Bullet 10 Function Silver Bullet Vibrator
Now 15% Off
Score: 87/100
Not only is this petite and packed with vibration patterns to play with, it’s also amazing value for money. Our panel found it easy to grip thanks to its small size, and said the tapered shape was able to provide precise stimulation that helped them achieve more intense orgasms than other toys they'd used. If value for money is priority, you've met your perfect match.
Joint runner-up
We-Vibe Tango X Lipstick Rechargeable Bullet Vibrator
Score: 86/100
The We-Vibe Tango X Lipstick really is the Rolls-Royce of the bullet vibrator world and according to our panel, it's worth the premium price tag. The discreet, lipstick-like appearance is handy for travel and it was whisper-quiet in use. With eight speeds and seven vibration patterns, panellists found they had complete control over their experience, and flicking between settings was a breeze thanks to the easy to access buttons on the base.
Joint runner-up
Ann Summers Moregasm+ Bullet
Now 20% Off
Score: 86/100
Our testers couldn’t believe how powerful this palm-sized vibrator was, even on the lower speed settings. The vibrations were a bit too intense for some, but if you’re in the market for a small but mighty bullet vibrator, this is a hot contender. “I orgasmed in no time at all,” said one tester. Made from soft silicone with a squidgy gel tip, all testers said it was comfortable and easy to use and were impressed with the wide range of settings to explore.
The best G-spot vibrators are specifically designed to stimulate your internal pleasure points, which can increase the intensity of orgasms for some.
The classic G-spot vibrator comes with a curved tip to target that specific erogenous zone, which is found around 5-8cm up the inside wall of the vagina. Other models are ribbed along the shaft, which allows the raised ridges to massage your internal sweet spots, while some come in the form of a fully insertable egg to stimulate the area.
The top 3 G-spot vibrators
Best G-spot vibrator
Lovehoney Floral Fantasy Rose Clitoral Suction Stimulator with G-Spot Vibrator
Score: 85/100
This dual-stimulation suction toy boasts the brand's best-selling rose suction toy head, but with an exciting addition – a shaft you can flip round and insert for G-spot stimulation. It scored well for its design, which testers described as “discreet” and “aesthetically pleasing”. They also raved about its simple-to-use controls, which delivered quiet waves of pleasure and resulted in an “intense orgasm” for one happy tester.
Best G-spot wand vibrator
Ricky's Ultimate Wand Massager Vibrator
Now 22% Off
Score: 84/100
This two-in-one vibrator has a massager for clitoral stimulation on one end and a G-spot stimulator with a tapered tip on the other. It features two separate motors, each with 10 unique vibration modes, and it helped all testers achieve a more intense orgasm, 90% quicker. The only downside is that you can’t use it in the tub or shower.
Best G-spot vibrator for couples
We-Vibe Rave App Controlled Rechargeable G-Spot Vibrator
Now 23% Off
Score: 83/100
The We-Vibe Rave can be controlled using buttons on the vibrator itself, or you have the option of linking it to an app. This not only gives you (or your partner) the option to control it remotely, but also allows you to create your own vibration patterns. Testers loved the vibrator's clean design too, saying the curved shape was great for G-spot stimulation. It’s on the louder side, but it’s a lot of fun for couples.
Rabbit-style vibrators are insertable, but they come with the addition of a well-placed clit-stimulator along the shaft (often in the shape of bunny ears) for those who enjoy vaginal penetration but still require clitoral stimulation to reach orgasm. This is our panel's pick of the best rabbit vibrators.
The top 3 rabbit vibrators
Best rabbit vibrator
Lovehoney Glow Bunny Rechargeable Warming and Cooling Rabbit Vibrator
Score: 88/100
This Lovehoney rabbit can be set to your desired temperature between 18-38 degrees, which our testers thought was a fun, unique feature. The sloped tip scored extra points with our panel as it’s perfect for stimulating the G-spot, and the bunny ears were ideally positioned to stimulate the clitoris. The super-soft silicone feels great against the skin, making it a pleasure to use and to hold.
Runner-up rabbit vibrator
Loving Joy Dua Magic Wand Vibrator with Rabbit
Now 34% Off
Score: 84/100
The look, feel and sound of this dual vibrator was a big hit among our testers, who found it discreet, straightforward to use and aesthetically pleasing. Most importantly though, it provided a more intense orgasm for all testers, thanks to two interchangeable attachments: a massaging wand and a classic rabbit for G-spot stimulation for double the fun.
Score: 79/100
Unlike most rabbits, this one has two motors of equal power so you can simultaneously stimulate the clitoris and G-spot. The inner shaft and external arm offer different vibration modes and you can control them separately to create all manner of combinations. According to our panel, it’s extremely powerful, with many reporting “very intense orgasms” while using it. Still, the device is whisper-quiet and, best of all, the angle between the motors is adjustable to help you find the perfect fit, whatever your body shape.
Sex toys aren't just for solo masturbation, vibrators can also transform your experience of partnered sex. The best vibrators for couples come in a variety of shapes and sizes – some are discreet, and insertable while others are remote- or app-controlled. Before purchasing, talk about what turns you both on, as choosing a sex toy together is all part of the fun.
The top 3 vibrators for couples
Best vibrator for couples
Le Wand Rechargeable Massage Wand Vibrator
Score: 88/100
According to our panel, Le Wand was "a lot of fun" during partnered play. The versatile toy can be used for sensual massages, foreplay and during sex. Our panellists were blown away by the number of speed settings and distinctive vibration patterns there were to experiment with, allowing them to achieve orgasms that were both fast and intense.
Joint runner-up
So Divine Duet 2in1 Couples Toy
Score: 86/100
This aesthetically pleasing two-in-one toy, which features a vibrating dildo and an external stimulator, was a big hit with testers. They said it was extremely straightforward to use and would make a great starter toy for couples who are new to sex toys. There are no less than 20 functions to explore, with something for all preferences, and the device can be used in the shower or bath.
Joint runner-up
Svakom Elva Remote-Controlled Vibrating Egg
Score: 86/100
Our panel loved the remote control that comes with this vibrating egg, giving your partner the chance to join in on the fun and adjust the settings. It even comes with an intelligent mode that imitates sex from foreplay to orgasm, so you don't have to worry about changing the settings at all. Overall, it was a strong performer, with the majority of our the testers achieving a more intense orgasm.
Clitoral suction stimulators
Thanks to the rose vibrator that went viral on TikTok, the best clitoral suction toys are all the rage right now, and for good reason. With a protruding circular mouth designed to encompass the clitoris, they're designed to replicate the feeling of cunnilingus from a partner. They're known to get the job done quickly – ideal if you're in a rush.
The top 3 suction toys
Best suction toy
Womanizer Next Clitoral Suction Stimulator
Score: 89/100
Our best suction toy and our highest scoring vibrator overall, the Next uses innovative 3D pleasure air technology to produce slow, pulsating sensations our testers loved. “I had sensations I've never experienced before, it’s amazing!" one told us. It has 14 speed and intensity settings, a ‘climax control’ function and, best of all, an ‘autopilot’ option, which automatically controls the suction speed and depth to mimic oral sex from a partner.
Best rose toy
Lovehoney Rose Glow 2-in-1 Clitoral Suction Stimulator with Egg Vibrator
Now 17% Off
Score: 86/100
This "beautiful looking product" provides double the pleasure with a suction head to mimic oral sex and an insertable love egg to target the G-spot. Testers loved the feel of the soft silicone against their skin and said it was a cinch to use thanks to easy-to-follow instructions. The are plenty of settings to choose from, including nine vibrating functions and 10 suction settings, so rest assured you won't get bored.
Best for dual stimulation
Lovehoney Floral Fantasy Rose Clitoral Suction
Score: 85/100
This attractive dual-ended rose toy is designed for blended orgasms. It uses gentle air pulses and suction to stimulate the clitoris and there’s a 4.5-inch handle to target the G-spot, too. It went down a treat with our panel, who praised the gorgeous design and ultra-soft silicone material. “It’s one of the best toys I’ve ever had,” said one. Everyone enjoyed playing around with the settings and they agreed it was exceptionally quiet, too.
6 vibrator features to consider when purchasing
1. Dimensions
Check that you're happy with the size – it may be bigger or smaller than you thought. And make sure you like the way it looks, too.
2. Material
Most vibrators are made from plastic, silicone or skin-safe rubber. Plastic is the firmest option, while silicone has a more velvety feel. Skin-safe rubber is the softest and most flexible.
2. Settings and speeds
Most sex toys come with a range of speeds and vibration patterns to tick all your boxes. But the sensations they provide can differ, so think about what you prefer. Bullets and smaller vibrators tend to be buzzy, delivering targeted pleasure direct to your clitoris, while wands come with a larger, more powerful motor that creates deeper, rumbly vibrations.
3. Battery power
These days, most sex toys are USB rechargeable, but battery-powered toys do still exist so it's worth checking before you make a purchase. Rechargeable sex toys are better for the environment and your pocket, but bear in mind that you will have to wait for your toy to charge before use.
4. Remote-control and app-enabled vibes
Some vibrators offer different methods of control. Remote control options come with a separate device that offers short-range control or hands-free fun. Meanwhile app-controlled vibrators are ideal for long-distance sessions.
5. Travel lock
If you plan to travel with your vibrator, look for a sex toy with a locking system and a carry case to avoid any embarrassing buzzing suitcase moments.
6. Noise level
If you're concerned about the sound, shop for quiet vibrators or check the product description for the decibel level; anything 40db or below will be exceptionally quiet.
How to clean your vibrator
Safe-sex practices are important either with a partner or on your own. Ensuring your toys are clean keeps infections at bay and can improve the life-span of your bedroom buddy. To keep your sex toys clean and safe, follow these tips.
- Always clean your sex toys before and after use.
- Wash with a specialist sex toy cleaner, warm water and a damp cloth, taking care not to get liquid in the battery area.
- Make sure your toy is completely dry before storing in its original box.
- If you no longer have the box, invest in a satin bag or keep it in a closed drawer, away from heat sources.
Our Good Housekeeping Institute testing panel, made up of over 130 women of all ages and sex toy experience levels, tested a range of vibrators to find the ones worth investing in.
Each model was tested by at least five people, who tried every speed setting, vibration pattern and innovative feature to make sure they delivered a pleasurable experience.
Panellists scored each sex toy on its ease of use, design, battery life and instructions, while also providing detailed feedback on its overall performance.

Priyankaa is our sleep and wellness expert, specialising in expert-tested reviews and roundups on the latest health and fitness products. From walking boots to running machines, Priyankaa has written about hundreds of products and is passionate about providing in-depth, unbiased reviews. Plus, as an avid runner and gymgoer, she knows exactly what to look for when finding the right gymwear, fitness tracker or earphones.
Priyankaa has an MA in Magazine Journalism from Cardiff University and over five years’ experience in health and fitness journalism. Priyankaa has written for Stylist’s Strong Women Training Club, where she regularly wrote about diversity in the fitness industry, nutrition tips, training advice and her experience completing various fitness challenges. She has also written for a variety of publications including Business Insider, Glamour, Bustle, Metro, HuffPost UK, gal-dem and more. Outside of work, Priyankaa can usually be found trying out a new gym class, seeking out London's best eats or watching a Spanish TV show in a bid to keep up her language skills.

Kim Hawley is our health and fitness product tester. Her career in fitness has spanned over 30 years. Prior to joining the Good Housekeeping Institute, she worked as a personal trainer, writer and fitness instructor for some of London’s most prestigious health clubs, including The Harbour Club, David Lloyd and The Chelsea Club. Passionate about women’s health and fitness, especially in pre/post menopause, she is also a Level 4 PT and holds a professional nutritional qualification. Kim is responsible for rigorously testing everything from cross trainers to smart watches.