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The best face masks for all skin types, tried and tested
"It's like a refreshing drink for your face”

If you’re cleansing and moisturising every day, but if your skin still feels like it needs a little extra oomph, or you’re just in need of a pampering session because it’s been “A DAY”, the best face masks will add a nourishing boost to your skincare routine.
There are hundreds on the market, all boasting different claims, from brightening and cleansing to hydrating and softening. So, the Good Housekeeping Institute recruited a panel of readers to help them test the leading brands. We challenged them to set up a spa from home and get pampering to help us find the best – tough gig, eh?
See below for a glance at the masks that impressed on test but read on for the (g)low down on which to choose for your skin type, sensitivities and goals.
The best face masks
We've also tried a range of other skincare products to help complete your cleansing routine: Best cleansers | Best day creams | Best night creams | Best niacinamide serums
How we test face masks
We put 26 market-leading face masks to the test over two weeks with the help of over 300 readers. They were a mix of clarifying and hydrating formulas, which we've separated out in our list below. For each, we asked our panellists to assess ease of use, design and how well each mask locked in hydration or cleared their skin.
In the Good Housekeeping Institute beauty lab, to test the hydrating properties, we measured the moisture levels of the skin immediately after application and again after four hours, to determine how effective and long-lasting they were.
For any clarifying claims, we applied oil to a test area of the skin, took a reading on our sebum meter, then applied the mask for the recommended time and washed it off. We then took a second reading on our sebum meter to measure the oil residue left behind, helping us determine how effective each mask was at clearing the skin.
We then pulled together all the scores to find our favourites in each category, all marked with the GHI Approved logo.
We’ve also included some editors' picks underneath to spotlight some of the new launches our team have tried (and loved).
Madeleine is our Lifestyle Writer, specialising in expert-tested reviews and round-ups on the latest beauty Beauty and Health & Wellness products. From skincare to protein powders, Maddie is committed to providing honest and helpful reviews to help guide readers to the best product for them. Maddie has a BA in English Literature and Language, which stemmed from her lifelong interest in reading and writing. She started her post graduate life at Hearst UK within a marketing capacity, which quickly turned into a desire to fulfil a writing career.
When she is not writing about the latest expert reviewed products, you can find her rifling through vintage shops or car boots, reading a print magazine, or capturing portraits on her film camera.
Denny our Former Beauty and Grooming Tester has an in-depth knowledge and background in beauty and PR. She has spoken on panels with Cosmetics Executive Women (CEW) and has worked with many beauty brands as a commercial model. Since joining in October 2022, she has worked on numerous testing categories including over 18 different brands for vitamin C serums, scalp scrubs, shampoos for dry hair and many more. She has over 20k followers on TikTok where she shares beauty and fashion tips otherwise better known as Denny Daily.


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