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16 best eye creams for wrinkles and fine lines, tested by over 1,000 women
Hydrate, brighten and smooth delicate skin with a targeted cream

Chances are, you'll first notice the signs of ageing around your eyes, be that crow's feet, or as we like to call them “smile lines” (those fine lines at the outer corners of the eyes), or dark, puffy circles that just won't budge. This is because the skin in this area is more delicate than elsewhere on the face and body.
While lines and wrinkles are a natural part of getting older, if you're looking to firm and brighten the area around your eyes, introducing one of our experts' best anti-ageing eye creams into your skincare routine could make a big difference.
Here are their top picks at a glance, but read on for the fuller reviews.
Best anti-ageing eye creams for 2025
Is there an eye cream that actually works?
It's a commonly asked question, and happily, the answer is yes! Our trusted panel of 1,000 beauty testers tried a range of hydrating, anti-wrinkle eye creams for a month, and the products listed below all made a noticeable difference.
How we test
Over 1,000 beauty testers tried 79 anti-ageing eye creams designed to reduce the appearance of fine lines and wrinkles, as well as tackle puffiness and dark circles. Over a month-long trial, they assessed the effect each cream had on fine lines, deep wrinkles, moisture levels and firmness.
Back in the Good Housekeeping Institute beauty lab, our experts measured exactly how much of an impact each eye cream had on our panel's fine lines and wrinkles with the help of a VISIA Complexion Analyser, which is able to measure the health of the skin, looking at fine lines, wrinkles, texture, pores, pigmentation and more.
Here are the top-scoring eye creams.
Florence is our Senior Beauty Writer, specialising in expert-tested beauty and grooming reviews — from toothbrushes to the latest skincare launches. She’s committed to sharing recommendations for products that truly work and make people feel confident and healthy. Prior to this she was at Tropic Skincare, where she worked closely with biochemists in the lab, delving into the functions of each fresh, natural ingredient and conveying its efficacy to her audience in easy-to-digest terms.
With over five years’ experience in beauty and health journalism, Florence has written for ELLE, Women’s Fitness, Sister Magazine, National Geographic Traveller and many more, with a strong sustainability angle thread through much of her work.
When she isn’t packing for a trip away, working out, eating out or reading up on retinol serums, you’ll probably find her experimenting with her film camera and building her portfolio of portraits. Florence’s photography can be found at florencereeves-white.com, her Instagram is @florencereeveswhite and her twitter is @floreadsnwrites
Orla was our Former Senior Beauty and Grooming Tester.


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