Food shopping is stressful at the best of times, but getting to the self-service till and hearing, ‘unexpected item in bagging area', takes the biscuit.
But in news that will unite thousand of shoppers across the country, Tesco has just announced it is scrapping the annoying phrase – along with other statements including, ‘please take your items’ – and replacing the audio across its 12,000 machines because customers found the current voice ‘shouty’ and annoying.
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‘It’s listened to by millions of customers every week, so we’ve acted on customer and colleague feedback and worked hard to get the new voice right to improve the shopping trip,’ explained James Dewen, Self-Service Checkout Operations Manager at Tesco.
Power to the people!
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While some stores in Hatfield, Peterborough, Edinburgh and Kensington have already switched to the new audio, which includes ‘softer’ phrases like, ‘thank you for shopping at Tesco’ and ‘please don’t forget your change – especially notes’, other tills will have changed by the end of October.
Let us know what you think about the new voice and Tweet us @GHmagazine
