Loose Women favourite Jane McDonald has already proven herself to be the unexpected star of the I'm a Celebrity... Get Me Out of Here! camp this year – and she's not even taking part.
Nope, instead Radio 1 DJ Adele Roberts brought in a picture of the acclaimed singer and BAFTA-winning TV presenter as her luxury item and despite it causing a brief row between Adele and fellow campmate Roman Kemp, the celebrities have now adopted Jane as their unofficial jungle mascot.
And you can't have something like that happen on national TV and not expect it to get back to Jane herself, so it should come as no surprise that Jane McDonald has now recorded a good luck message for Adele too.
"Now I don't know if you've been watching I'm a Celebrity, but I would just like to wish Adele all the best in the jungle," the star said during a video recorded on the set of her hit show Jane and Friends.
"You see, I carry a picture of you at all times, my darling. Me and my friends would all like to wish you the very best of luck. Good luck Adele!"
Jane shared the video on her Twitter page where she declared herself firmly on Team Adele too, writing: "Wouldn't it be fantastic if somehow this video was smuggled into the jungle for Adele to watch... @AdeleRoberts @imacelebrity #teamadele #imaceleb."
While Adele's choice of luxury item left viewers baffled, her partner Kate Holderness has cleared up the DJ's reasoning in a statement on Twitter, explaining that all of the campmates have to have a different luxury item and everything Adele wanted had already been taken.
"The brief was 'something to make you happy' so she chose something that never fails to cheer her up and something that reminds her of early morning Radio 1 listeners," Kate added.
"It's a bit of a long running feature on Adele's show, when they're having a bit of a slump and feeling down a listener will request 'a bit of Jane' to get them through the day.
"I do have to say that most of her decisions are made at 2am when she gets up for her show, most things make perfect sense as that time."
I'm a Celebrity airs nightly at 9pm on ITV.
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