I'm a Celebrity... Get Me Out of Here! fans have noticed something fishy about Holly Willoughby's magical jumper.
In last night's episode (20 November), Holly was seen wearing a black jumper featuring a multi-coloured logo on the front.
However, the colourful emblem was nowhere to be seen during Anne Hegerty's Bushtucker Trial.
One fan wrote: 'What the hell? Has anybody else noticed in the Bush tucker trial that hollys jumper keeps changing?
'One min it has a red logo on and then it vanished.. #magic #ImACeleb,' said another.
A third added: 'What's with the really awful continuity on Holly's jumper? Not only have they blocked her logo out but they've completely wiped her boobs out! #ImACeleb.'
'Holly's jumper is different in different shots. Logo visible from back view. No logo in front view #imaceleb,' a fourth tweeted.
Digital Spy has reached out to ITV for comment.
Holly is currently presenting the show alongside Declan Donnelly while Ant McPartlin takes a year off from his TV duties.
I'm a Celebrity... Get Me Out of Here! continues tonight (November 21) at 9pm on ITV, followed immediately thereafter by Extra Camp on ITV2.
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