John Lewis has launched an affordable in-house brand, ANYDAY, for style-savvy decor lovers looking to update their space for less.
Available to purchase online and in stores from Monday 12th April, ANYDAY offers over 2,400 stylish buys for the home, including homeware essentials, sofas, face cloths, desk lamps, sleeping bags, mugs and on-trend rugs. Whether you're redecorating or want to replace some tired-looking furniture, there's something here to suit every interior style – and budget.
The brand is John Lewis' most affordable to date, with prices 20% lower than their current own-brand ranges. Starting from just £1.50, ANYDAY aims to appeal to a broader group of shoppers and their wide range of needs.
"The ANYDAY range signals a step-change in the modernising of the John Lewis brand. We want to challenge value perceptions of John Lewis and attract a broader group of shoppers who want to combine value and style with greater convenience and a seamless retail experience both in store and offline," Pippa Wicks, Executive Director at John Lewis, says.
"This range has been specifically designed around how our customers live today. Whatever they need, we will have a product which suits their budget, from space-saving products, cost-effective childrenswear and affordable technology to portable pieces renters can take with them when they move. This launch is a return to our commitment to offer great value for money, but it's also an exciting opportunity to build on our strengths and supercharge them for the future."
Following on from conversations with customers, the brand focuses on eight key areas: the bedroom, dining room, living room, kitchen, bathroom, nursery, home office and outdoor spaces. With heaps of styles to choose from, you can be sure to find everything you need for your home.
Shop the full ANYDAY collection online or browse some of our favourites below. Happy shopping!
8 must-haves from ANYDAY by John Lewis
House by John Lewis John Lewis & Partners Basic Cotton Towels, Steel
john John Lewis & Partners Elevation Duvet Cover and Pillowcase Set, Fjord
john John Lewis & Partners JLT093 2-Slice Toaster, Brushed Metal Silver
House by John Lewis Terrazzo Bulbholder Table Lamp, White
john John Lewis & Partners Tiger Cushion, Green / Multi
john John Lewis & Partners Cotton Rope Storage Baskets, Set of 2
john John Lewis & Partners Ridge TV Stand for TVs up to 32", Blue
john John Lewis & Partners Linear Mugs, Set of 4, 280ml, White/Black
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