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We ate 96 Easter eggs and these are the best for 2025
The winner might surprise you!

The Good Housekeeping Institute’s annual Easter taste test is back for 2025 and we’re confident we’ve found the best Easter eggs for your feast yet!
We were inundated with innovative flavours (pretzel and honeycomb anyone?) and show-stopping designs — including ones with colourful stripes, edible paint splatters and 2D ultra-thick slabs.
The testing team tried all components, including any additional truffles, sweets and hidden surprises. From budget-friendly buys for the all-important Easter egg hunt, through to ultra-decadent adult-only eggs, we’ve found the tastiest treats, made from milk, white and dark chocolate.
We've also included the best vegan chocolate and free-from options too.Best of all, most can be bought online and sent directly to the lucky recipient... care of the Easter Bunny, of course!
Overdone it on the chocolate? Read on for more expert-tested Easter buys: Best hot cross buns | Best chocolate hampers | Best Easter roasts to buy | Best Easter seafood | Best meat-free Easter centrepieces | Best cream liqueurs
How we test Easter eggs
Our Easter experts tried a whopping 96 milk, white, dark and vegan-friendly chocolate eggs this year across our adult and kids’ categories. Each was blinded to avoid brand bias, and testers assessed the aroma, rich flavour, creamy texture and appearance before awarding a final score.
These are the eggs worth the splurge for a cracking Easter 2025.
Stacey looks after all food and drink reviews — from coffee pods and veg boxes, to natural wine and tequila. Stacey is also founder of Crummbs, where she’s written nearly 2,000 restaurant and hotel reviews since 2013. Prior to this, Stacey wrote hundreds of in-depth buying guides for the Independent, i newspaper and BBC Good Food, as well as reviewing restaurants and interviewing celebrities in her column at Balance Magazine. Stacey has also appeared in BAFTA-nominated BBC documentary Blood, Sweat & Takeaways, where she investigated South East Asia's food production industry, appearing on both Newsnight and BBC World Service to share her findings. Regularly checking out the latest restaurants, bars and product launches, Stacey also loves experimenting with recipes at home, and is a WSET-certified wine and spirits expert, with over 10 years of experience in the business. You can follow Stacey on Instagram @crummbs_uk
Callum is our Food and Drink Testing Manager and has been part of the world of professional catering for 10 years, from cheffing to food manufacturing. While working in manufacturing he specialised in bespoke product and menu development for several start-ups and well-known brands such as Wrap It Up! and HOP Vietnamese. He holds the WSET Level 2 in wine, a Level 3 in spirits and has a particular interest in agave spirits.
Joanna Anastasiou is our Food and Drinks Tester, and has completed certifications in Sensory Foundation and WSET Wine Level 2 training. Prior to this she studied geography with conservation biology at the University of Exeter and trained at Ballymaloe Cookery School in Ireland. Through this she has developed a passion for sustainability within the food and agricultural sectors. Joanna also volunteers in kitchens with FoodCycle, as well as on multiple wildlife conservation projects, where she formed a particular love for bees!
Georgia has been part of the hospitality industry for the last nine years. Her starting point was the world-renowned Le Cordon Bleu culinary school where she gained a Diplôme de Pâtisserie. She has worked at a number of well-known restaurants and bakeries including The Club at the Ivy and Ottolenghi, Notting Hill where she was the head pastry chef. Most recently, Georgia worked at The Clink Bakery inside HMP Brixton, which aims to reduce reoffending through teaching. She is an expert in all things baked goods and holds a WSET level 2 in wine.

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