There's no rest for the M&S food innovation team this summer with another epic launch being announced today - the brands first-ever 'dessert sandwich' is hitting the shelves. Intrigued? Us too..
As you probably know, British strawberries have been their biggest and best this year due to some perfect weather conditions (apparently they are so big that some are saying they're 'too big to fit in your mouth' 😐), so M&S have grabbed their biggest and best strawberries and stuffed them into a sandwich for a Japanese-inspired sweet treat. The Red Diamond strawberries are so popular at M&S that they sell 4.1m punnets each year!
The limited-edition dessert sando is made with their super juicy and sweet Collection British Red Diamond™ Strawberries, lightly whipped cream cheese, and beautifully presented in fluffy sweetened bread.
It takes inspiration from Japanese patisseries, where strawberries and cream sweet sandos are viral with queues out the door, so the time finally came for M&S to create their version of the ultimate strawberries and cream experience - and perfect timing with Wimbledon starting next week!
The M&S Strawberries & Creme Sandwich is available in Foodhalls now and retails for £2.80 and sits alongside all the other sandwiches. Just look for the vibrant, summer-ready packaging.
Mel is the Senior Food & Drink Writer for Good Housekeeping UK, covering all the delicious new product launches that come her way, writing about food and drink topics, and curating gift guides for the best foodie products to buy. Alongside that, she can be found developing and creating cocktails for GH and holds her WSET Level 2 in Wine and Spirits. She was part of the Good Housekeeping Institute food testing team for over four years before moving over to the digital side, so knows a thing or two about great food products. You'll find her scouring the supermarket shelves in her spare time for new and exciting ingredients to experiment with in her kitchen.
