It’s no secret that gin, particularly flavoured gin, is the “in thing” to drink right now. With everyone from high-end brands to supermarkets trying to get a slice of the flavoured spirit action, you can literally buy any flavour gin your palate could desire.
And now Asda has jumped on the bandwagon, developing three new gin tipples just in time for summer.
The line-up includes Elderflower & Pink Grapefruit Gin Liqueur (£12), Rhubarb and Ginger Gin Liqueur (£12) and Extra Special Pink Gin (£16).
Described as “sharp, tangy and fragrant,” Asda reckon the new tipples are the perfect edition to a G&T, or summer cocktail.
MORE: BEST GIN COCKTAILS
“Gin sales have increased by 80% year-on-year at Asda, with customers now looking for flavours that complement the warm weather perfectly,” says Helen Cook, Asda’s Beer, Wine and Spirits product developer.
“We’ve seen several brands introduce pink and flavoured gins these last six months so we’re excited to be introducing an own brand offering, providing quality bottles at an affordable price.”
Thankfully there’s no waiting round to try the new gin additions. The two fruity liqueurs are available in store and online now, while the Pink Gin will be launching next week.
Any else feeling ginspired?
MORE: HOW TO MAKE THE PERFECT G&T
Like this? Subscribe to the Good Housekeeping newsletter.
Vicky is our Food & Drink Director, where she oversees strategy and content across all of Hearst's brands, from recipe development to fun video franchises and everything in between.
With almost a decade's experience, Vicky was previously Editor of Delish UK, and Digital Food Editor of Good Housekeeping and she lives and breathes food content creation.
Outside of work, Vicky loves learning about wine, eating her way around the world, and hanging out with her dog Pickle.
