Bunny crumpets for Easter, tree crumpets for Christmas and now Asda has launched heart-shaped crumpets for Valentine's Day.
The supermarket brand has put a unique spin on the beloved treat to help you serve up a romantic breakfast for your loved one. Beacause nothing says 'I love you' quite like a toasted crumpet. Right?
And we must admit, while heart-shaped crumpets may not beat a nice piece of jewellery or a huge bunch of flowers, we'd love our day to start one of these.
And who said it just has to be for the 14 February?
The crumpets come in a pack of four for £1, so they're hardly breaking the bank either. But heart-shaped or not, a toasted crumpet slathered in butter is definitely the way to our heart.
MORE: ASDA IS NOW SELLING CHOCOLATE ORANGE-FLAVOURED CHEESE
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Vicky is our Food & Drink Director, where she oversees strategy and content across all of Hearst's brands, from recipe development to fun video franchises and everything in between.
With almost a decade's experience, Vicky was previously Editor of Delish UK, and Digital Food Editor of Good Housekeeping and she lives and breathes food content creation.
Outside of work, Vicky loves learning about wine, eating her way around the world, and hanging out with her dog Pickle.
