Who doesn’t love a buttery mince pie alongside their cuppa during the festive season? Well, it turns out plenty of us are pining after the sweet treat as soon as the weather turns cold.
According to Sainsbury’s, sales of its mince pies are up 136% year on year, with a spokesperson revealing that they are ‘flying off the shelves’ already.
While the supermarket usually stocks the sweet pie all year round, this summer they made the decision to make them a seasonal product only.
MORE: A MINCE PIE ADVENT CALENDAR EXISTS AND WE WANT IT TO BE CHRISTMAS ALREADY
The mince pies landed in stores on 6 September, alongside Christmas puds and festive cakes, and it seems people have missed all of the festive products.
Sainsbury’s has also seen a flurry of sales for other seasonal products, with Christmas cake sales rising by 160% and their cognac laced Christmas pudding up by 83%.
It seems as though Christmas really has come early…
MORE: OUR FAVOURITE RECIPES FOR MINCE PIES
Like this? Subscribe to the Good Housekeeping newsletter.
Vicky is our Food & Drink Director, where she oversees strategy and content across all of Hearst's brands, from recipe development to fun video franchises and everything in between.
With almost a decade's experience, Vicky was previously Editor of Delish UK, and Digital Food Editor of Good Housekeeping and she lives and breathes food content creation.
Outside of work, Vicky loves learning about wine, eating her way around the world, and hanging out with her dog Pickle.
