KitchenAid has just announced its Colour of the Year for 2023 and it's love at first sight.
This year's new shade is called Hibiscus and is described as a "vivid fuchsia" colour. It comes in a matte finish and is perfect for adding a pop of pink to your kitchen.
The colour, as suggested by the name, is said to be inspired by the "captivating beauty of the hibiscus flower". KitchenAid hope the vibrant hue will "spark adventure and fun in the kitchen, inspiring every day makers to experiment with exciting, new recipes."
Two of KitchenAid's most popular appliances are available in Hibiscus: the Artisan Stand Mixer and Artisan K400 Blender, both of which are available to buy on the KitchenAid website.
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The Artisan Tilt-Head 4.7L Stand Mixer retails at £699 and is KitchenAid's signature appliance, loved for its design and versatility. It's a must-have for keen bakers and cooks. Our experts at The Good Housekeeping Institute reviewed it and called it "the Rolls-Royce of stand mixers", explaining it "scored full marks for its stellar cake batter mixing".
If you're looking to upgrade your blender, KitchenAid's Artisan K400 Blender (RRP £329) is also available in the hot pink hue. It features a powerful motor that can easily blitz through tough ingredients like apples, almonds, carrots, kale, coconut, ice and seeds, so creating smooth and silky soups, sauces, smoothies and even cocktails is a total breeze.
Mel is the Senior Food & Drink Writer for Good Housekeeping UK, covering all the delicious new product launches that come her way, writing about food and drink topics, and curating gift guides for the best foodie products to buy. Alongside that, she can be found developing and creating cocktails for GH and holds her WSET Level 2 in Wine and Spirits. She was part of the Good Housekeeping Institute food testing team for over four years before moving over to the digital side, so knows a thing or two about great food products. You'll find her scouring the supermarket shelves in her spare time for new and exciting ingredients to experiment with in her kitchen.
