Good news for those looking to do 'Dry January', or who want to cut back on booze this Christmas. Gordon’s just launched its new alcohol free alternative, describing it as: "0.0% Alcohol, 100% Gordon's".
It's available in Tesco from Monday 21 December and will hit all other major retailers on 3 January; right on time for those New Year's resolutions.
This clever booze-free option promises to provide: "the bold, juniper-led character you know and expect from the brand." Minus the alcohol and minus the headache in the morning!
Charlotte Gibbon, GB Head of Marketing at Gordon’s said in the press release: “At Gordon’s we are committed to providing choice for different occasions and we don’t think people should have to miss out on the flavour or experience when choosing an alcohol free drink.
"Gordon’s 0.0% has been created to ensure that consumers still get to enjoy the delicious taste of Gordon’s, even if they’re opting not to drink alcohol. We’ll raise a G&T to that!”
This way you can stick to your attempts to minimise your alcohol consumption, or cut it out all together, while still enjoying the delicious taste of your favourite G&T or gin cocktails.
Anita Robinson, Marketing Director Diageo GB said in the press release: "Our expert innovation team at Gordon’s has combined years of expertise and historic Gin distilling knowledge. Gordon's 0.0% is created by distilling the same botanicals used in Gordon's London Dry Gin, capturing the essence of Gordon’s in a delicious alcohol-free alternative.
"We are incredibly proud to be bringing gin drinkers that juniper led taste they’re expecting from Gordon’s when they choose not to drink alcohol.”
If you know a gin loving friend who's planning on taking on Dry January, why not give them a head start and gift them a bottle of this?
Gordon’s 0.0% is available in in a 70cl bottle with an RRP of £14 and is available in store at Tesco.
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Elena Chabo is Cosmopolitan UK's former beauty writer, working on everything from buzzy celeb news and trending beauty, to sincere first-person reviews and engaging video content for social media. She also creates meatier features and expert-led how-to guides, for print and online. Her passion for Black beauty, textured hair, and the ways beauty interacts with culture, society, identity and relationships, quickly took over her writing career and led her into beauty journalism. Following an MA in Magazine Journalism in 2017, she cut her teeth across various roles at Stylist Magazine, before taking on a Digital Writer role at Good Housekeeping. It was here that beauty took centre stage and she launched and ran the site's first stand-alone beauty section. Remaining at Hearst, she joined the Cosmo beauty team in 2022. Find her on LinkedIn.
