If you're still puzzling over the 'cake vs. biscuit' argument when it comes to Jaffa Cakes, get ready to wrestle with a brand new debate as McVitie's have launched a new pineapple flavour of their beloved Jaffa Cakes.

The tropical twist on the classic treat features the same cake base and chocolate coating as the original, but a pineapple-flavoured jelly in the middle instead of the usual orange. The limited-edition flavour are available now at Morrisons both in-store and online, and will set you back just £1 for a pack of 10 cakes.

This isn't the first time the humble Jaffa Cake has had an inventive makeover. Last year, McVitie's also launched Strawberry Jaffa Cakes as well as a Lemon & Lime flavour too.

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Morrisons also capitalised on the Jaffa Cake craze last year with their Jaffa Chocolate Orange Doughnut filled with chocolate and orange sauce, hand-dipped in a chocolate glaze and topped with a Jaffa Cake.

If you'd like to try your hand at a Jaffa Cake-inspired treat, we've got you covered with our triple-tested Jaffa Cake Tray Bake recipe and a decadent Jaffa Cake Cheesecake.


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Keren is the social media manager for GH and also writes about all things new, weird and wonderful in food for the website. She has a background in social media, journalism and marketing and has spent the previous six years working in digital across magazines and for companies in NZ and the UK.