Summer has started, and it's not just about picnics and outdoor parties, the UK is celebrating a multitude of sporting events including the Women's football World Cup, the Cricket World Cup and the Women's Ashes. And of course, Wimbledon is back, which also cues the start of strawberries and cream season.
And if you needed any more excuse of tucking into the British tea time treat, then Marks & Spencer's latest summer offering is sure to sway you.
For the ultimate pairing for your strawberries, how about pink gin cream?
A first on the high street, this extra thick cream is infused with pink gin for a little added kick. And great accompaniment to strawberries, of which M&S is expecting to sell 12 million of during the two-week tennis tournament.
“Our Pink Gin Cream is set to be a game changer this summer! Our customers love gin in EVERYTHING so we couldn’t resist adding their favourite tipple to our extra-special cream just in time for Wimbledon," says M&S Dairy Product Developer Rosie While.
And that's not all, M&S has also launched GinKing Original Rosé, the perfect combination of English Rosé wine and London Dry Gin.
Made with a 100% natural botanicals, the tipple includes rose petals and cardamom, and is made at an award-winning Surrey winery, Denbies.
Rosé has never been more on trend and M&S expects to break sales records during Wimbledon. In fact, the supermarket saw its highest sales in rose EVER in May and the new Le Dame Rosé even outsold Prosecco.
Let the summer frivolities commence!
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Vicky is our Food & Drink Director, where she oversees strategy and content across all of Hearst's brands, from recipe development to fun video franchises and everything in between.
With almost a decade's experience, Vicky was previously Editor of Delish UK, and Digital Food Editor of Good Housekeeping and she lives and breathes food content creation.
Outside of work, Vicky loves learning about wine, eating her way around the world, and hanging out with her dog Pickle.
