From vintage logos to souvenir style – meet the summer T-shirts built for making memories, from £9.99

If someone had told me that my favourite summer purchase of the year would be a £9.99 slogan T-shirt from H&M, I wouldn’t have believed them. Yet here I am, raving about it. There’s something about its easy yet playful style that makes it work with almost any summertime outfit I put together.

The oversized fit works brilliantly as a swimsuit cover-up, or it can be knotted over a floaty maxi skirt for a casual summer party look, or draped over denim shorts or skorts, or worn with wellies at a festival. If you’re looking to strike the perfect balance between comfort and personality, these tees will be your go-to for everything from beach trips to backyard BBQs. You know you have a wardrobe hero when it’s continuously being washed or worn.

So, what sets these T-shirts apart? Think bold slogans, kitschy prints (lobsters, palm trees, recipes) and bright colours that instantly lift your mood. Vintage-inspired logos and souvenir-style graphics nod to holidays gone by, making them feel like wearable postcards from sunny memories of the past. I can almost feel the sand between my toes, Lipton Iced Tea in hand.

Not to mention they’re fantastic for packing in your holiday wardrobe – pull one on over your swimsuit and add flip-flops and sunglasses for a quick promenade to the pool. Or wear one to bed, then head straight to the breakfast table with a coffee in hand.

These versatile wonders also layer beautifully with funky necklaces and gold chains, adding fun without fuss. I’m even tempted to buy a few more in different designs – our very own style director has already bought the Sézane Soleil tee.

Whether you’re pottering around the house or heading out for the day, a slogan tee checks all the boxes. They’re affordable, cheerful and endlessly wearable. So this season, let your T-shirt do the talking and make your summer style fun, free-spirited and fabulous.