These 15 golden fashion finds from Next prove it’s the comeback kid of summer

When I was a teenager, Next was – to me – the absolute pinnacle of chic. I remember going to my friend Pippa’s house just so I could spend hours with her mum’s Next directory, diving into the enviable lives of the crisp, chic women in its pages.

Today, Next is so successful, it recently announced £1bn in profits. With that, you’d be forgiven for thinking its style credentials were all but buried in a sea of three-packs of T-shirts and knickers. And if you don’t know what you’re looking for, or how to find it, it’s easy to get lost on its website, which is busy with categories and sub-categories – but I’m here to change that.

With the launch of Next’s summer collection this week, I’ve been catapulted back in time to the days when the clothes, styling and locations of its shoots made me dream of a better life. In that spirit, I’ve dug deep into the collection to bring you the summer fashion pieces that stay true to Next’s original vision of uplifting, thought-through style.

There are happiness-making dresses, comment-worthy shorts, luxurious matching sets for special nights out, forever holiday shirts that look like vintage finds and chic tops that look more luxury than high street. There’s even a chic short-sleeve cotton dress in a two-pack for £35, which is as easy to wear as a T-shirt for daytime, and can be dressed up with jewellery and heels for the evening. All of them are drenched with the kind of summery positivity that almost guarantees you’ll make memories wearing them – and clothes that do that, they’re keepers.