Skip to Content

We earn a commission for products purchased through some links in this article.

A/W 24: Our fashion team’s most wanted

10 new-season buys GH’s fashion team can’t stop talking about

By and
aw24

Dragging yourself back into the office and normality after your relaxing two-week holiday? Yes, we’re all in the same boat with that back-to-school feeling, getting ready to wave arrivederci to summer and salute the incoming season. The desire for newness at the start of a fashion season is undeniable. So, Good Housekeeping’s fashion team have done the hard work for you in picking their top 10 wishlist items for the new season ahead.

An influx of the latest autumn silhouettes, textures, prints and colours is enough to have you dreaming of a wardrobe overhaul. However, just a few strategic pick-me-ups to the pieces you already own is enough to put front-row swagger in your step and a smile on your face – and will provide all the wardrobe refresh you need.

There are just a handful of items that sum up the modern style mood of the new season so thoroughly, they’ll immediately give the classics a new point of view. From the ‘It’ coats and polished bags to a pair of chic new shoes, our fashion team have selected their favourite new-in hero buys that will instantly update your autumn/winter wardrobe and will make saying goodbye to summer just a little easier.

As August is drawing to a close and September is just around the corner, look ahead to new-season style with our top 10 investment pieces to buy now and love for ever.

A/W 24 Fashion:

1

John Lewis & Partners Short Sleeve V-Neck Asymmetrical Hem Midi Dress

Short Sleeve V-Neck Asymmetrical Hem Midi Dress
Credit: Good Housekeeping UK

I saw this dress at the John Lewis & Partners A/W press day and immediately fell in love with it – so much so that I photographed it for the GH October main fashion as the opening image. Why do I love it so much? Despite its standout block colour, this dress has a quiet beauty that feels so luxurious and looks way beyond its high street price tag. For days on the go, add trainers and an oversized sweater for a cool athleisure spin. For nights out, team with accessories in autumn’s new favourite hue: burgundy (red’s stylish sister shade). This simple yet splendid red dress is truly timeless and will get it right every time.

2

& Other Stories Loose Duffle Jacket

Loose Duffle Jacket
Credit: & Other Stories

It’s never too early to buy your autumn/winter coat. If you leave it until the last minute (when you actually need to wear it), all the good stuff will have sold out. With big investment buys like coats and boots, it’s best to plan ahead. A key A/W 24 coat trend will be the humble barn jacket. Fashion assistant Corin Ripley will be wearing this with glittering earrings, a cream polo knit and polished black boots for laid-back luxury.

Advertisement - Continue Reading Below
3

Marks & Spencer Sequin Midaxi Slip Skirt

Sequin Midaxi Slip Skirt

I love a dress, but nothing beats the hard-working skirt for versatility – change the top and you have a new outfit. Add accessories and your look is transformed. This season, it’s all about the ‘very demure’ ladylike skirt, and Marks & Spencer has an absolute beauty. Wear with an oversized knit, trench and stompy boots now, and then effortlessly transition to a slinky cami, tuxedo jacket and kitten heels come party season. Glittery, gorgeous and unapologetically feminine. It won’t be around for long.

4

Boden Canterbury Textured Coat

Canterbury Textured Coat
Credit: Boden
Advertisement - Continue Reading Below
5

Boden Chiswick Cord Trousers

Chiswick Cord Trousers
Now 20% Off
Credit: Boden

The sun may be blazing today, but cooler months hover on the horizon and a pair of chic new trousers awaits. The most versatile style everyone needs? A forever cream pair of cords, of course, and this Boden pair is an absolute stunner.

6

Wyse Bailey Cashmere Tie Neck Jumper – Grey Marl

Bailey Cashmere Tie Neck Jumper – Grey Marl
Now 50% Off
Credit: Wyse

The gorgeous tie neck detail (worn open or tied in a bow) is a classic, but feels contemporary. A great sweater can make Sunday brunch feel elevated (with jeans and stompy boots) and take you right through to party season. Layer with a sensational skirt and play with different textures and prints.

Advertisement - Continue Reading Below
7

Mango Flared dress with ruffled hem

Flared dress with ruffled hem
Credit: Mango

These two-material dresses were all the rage this summer, and the new season sees iterations in a knitted top-half and seasonal colours of rust, forest green and plum. Slip over a chunky oversized knit, suede boots and gold hoops.

8

Boden Iris Snaffle Loafers

Iris Snaffle Loafers
Now 20% Off
Credit: Boden

Like you, I’m not quite ready to step into boots just yet, so I’m slipping on a luxe loafer – a smart transitional treasure. Everyone needs a pair of show-off shoes, and these Boden spotty loafers with oversized golden horsebit detailing are amazing. For those days when your classic outfit needs a quirk, these will add a hint of a je ne sais quoi. Wear them with your summer dress now and tailored trousers and woolly socks once temperatures drop. These are shoes for happy feet.

Advertisement - Continue Reading Below
9

Me+Em Guipure Lace Crop Shirt

Guipure Lace Crop Shirt

When I spotted this timeless Me+Em black lace shirt, I immediately added it to my wishlist. It’s so simple and sophisticated, it will refresh everything from my beloved black trousers, blue jeans and khaki green cargos to partnering perfectly with this season’s glossy leather skirt. Tucked or tied, alone or layered, its styling opportunities are endless.

10

Massimo Dutti Nappa leather maxi tote bag

Nappa leather maxi tote bag
Now 5% Off
Credit: Massimo Dutti

This season, the cornerstone of any contemporary wardrobe is in its accessories – and this bag will add instant polish to your work attire. This brown leather bag is an investment piece that will stand the test of time. Scrunch under your arm, trench coat in tow.

Advertisement - Continue Reading Below
11

Cos Leather-Trimmed Wool Scarf Coat

Leather-Trimmed Wool Scarf Coat
Now 50% Off
Credit: COS

Where does a fashion director buy her coats? It’s always Cos. The quality fabrics in contemporary cuts vs the cost is truly unbeatable. This season, I have my eye on this amazing scarf coat – the key shape for autumn, I’ll have you know.

Advertisement - Continue Reading Below