If, like me, you missed out on Gap x Dôen's collaboration last year, today is the day for you to fix that.
Yes, following its instantly sold-out debut in May 2024, the season two reprise of Dôen's vintage Californian charm blended with Gap’s timeless Americana is back and it won't hang around for long.
If you love coastal chic, dreamy cotton dresses and effortless summer style made with high quality fabrics, trust us, every single one of the 32 piece range will sell out fast, but if you act now, you can get there first.
What to love about this collection? It exudes effortless style, that undone je ne sais quoi, while still coming across as divinely feminine, and the prices are brilliant, a dress from this range is £165 - versus £574 from their mainline.
The collection is definitively about summer-ready clothes: laid-back styles in nautical colours, plus lace, linen and denim shirts, shorts, and jackets. Our team’s favourites? The lightly checked blouse (£50), striped shirt (with matching shorts) and the icon style denim jacket (added to our fashion editor’s basket immediately).
‘Our first collection with Dôen set a new bar for how a collaboration can infuse a fresh perspective into Gap essentials, said Mark Breitbard, president & CEO of Gap, "our second collaboration blends the effortless femininity and timeless style of both brands’
And he's right. Owning items from Dôen feels like being part of a glorious sisterhood, and once you try one of their dresses, you'll understand why: not only are they super chic, they are comfortable and mood-lifting.
Personally, I’d wear their classic eyelet midi dress (available in black or white, £165) with stompy boots and a loose denim jacket or cardigan, but it's an ideal garden party or summer event dress paired with simple flip-flops, woven ballerinas, even elegant fitness sandals, finished off with a pretty woven or raffia handbag.
The vibe of Dôen will elevate your look to something subtly feminine and effortlessly cool — a combination I can’t resist. Add a tousled messy bun and layered chains and you’re done! Could easy-breezy summer dressing get any better?
Whether you’re treating yourself or scoring cool points with a daughter or niece, this collection is a guaranteed winner for any wardrobe.
Available now — discover our favourite picks from the collection to add to your basket before they sell out!
For a more conscious budget, go for these pieces:
