The John Lewis “Never Knowingly Undersold” promise is BACK
... and it’s better than ever!
The John Lewis “Never Knowingly Undersold” promise has returned. This means you can confidently shop with the trusted British retailer, and know you’re getting the best value for money on the high street.
Read more about "Never Knowingly Undersold"
The department store has long been known for its great quality products, helpful service, and generous warranties. And while the old price promise matched against bricks and mortar stores, the new (and, may we say, improved) message applies to 25 high street and online retailers — you can read the full list here. Crucially, this means no more shopping around for the best price, saving SO much time on big and small purchases alike.
Better reflecting the way we shop today, you’ll never need to worry about getting the best value for money again. John Lewis matches the most competitive prices across branded home, fashion, beauty and technology, with seven days to claim the difference if you do happen to find a better price (either with a major competitor or if John Lewis drops its price).
You can read more about John Lewis’ “Never Knowingly Undersold” promise on its website but we've also selected our top buys, across every category, below.
Womenswear
John Lewis’ selection of products is unparalleled this season, offering a range of versatile pieces with all occasions in mind. And with autumn officially here, this edit of cosy season staples will take you from the office to a drinks party with ease.
This cashmere crewneck is about to become the hardest-working item in your wardrobe.
Made from oh-so-soft SFA-certified yarn (the gold standard when it comes to sustainable cashmere production), John Lewis' luxury knit can be styled a multitude of ways.
Pair with jeans for a casual outfit, or team with this season’s tailored wide leg slacks and statement earrings, for a simplified formal look.
Available in six shades, this dusty orange is autumnal perfection, and such a great price for a piece made to last.
When buying a new handbag, we want to know it’s going to have longevity. For us, that means leather is a non-negotiable, and this goes-with-everything caramel shade is an elevated neutral we’re confident we’ll still love in years to come.
Designed in Scotland and made in Italy, it’s undoubtedly an investment, which is why we’ll be buying it from John Lewis, where we know it’s been price-matched across the market.
Beauty
Autumn is a great time to update your beauty cabinet and John Lewis has a wide range of branded products to explore. It’s also worth remembering that John Lewis’ counters are filled with experienced make-up artists offering bookable appointments, skincare services and masterclasses.
A new season deserves a new eau de parfum, and who better to entrust than artisan perfume house Creed.
This newly launched scent features an evocative combination of smoky tobacco, pink pepper, spicy cinnamon and cardamon. An olfactory delight, at a competitive price.
This new five-star launch has caught our eye, with rave reviews for its non-smudge, lash-lengthening formula. The ultra-fine bristles and exaggerated curved brush creates volume like none other. It’s also available in two sizes, so you can road test it before committing.
Synonymous with luxury, Loewe is only stocked with selective retailers and is new to John Lewis. Inspired by nature, the fashion house’s iconic ceramic pots remain one of the most in-demand home fragrances of them all.
Not only is the scent every bit as fresh as it sounds, but the vessel is a certifiable home accessory too. You’ll rarely see this discounted, but if it is, John Lewis will be the first to know about it.
Home
Whether refreshing a room or transforming your whole home, John Lewis is a great place to start. Home to many fresh new brands, there is also a complementary Design Service with both in-store and virtual appointments.
Here you'll find advice and inspiration, including digital mood boards and 3D imagery. John Lewis will even send you a personalised shopping list on the products discussed throughout the project. And the best bit? It's free!
As the nights draw in, we love flicking through dog-eared cookbooks and dreaming up dinner party menus. All that meal-planning deserves new cookware, and this stylish cast iron casserole dish is top of our wishlist.
Durable and robust, it has a natural enamel coating and can be used for everything from poaching to stewing, as well as seasonal slow-cooking. It’s suitable for use on all hob types, and when you compare this to the price of Le Creuset (which can cost upwards of £300!), it feels like excellent value.
Not only does this one come with a 10-year guarantee, but John Lewis offers free delivery on orders over £50 — so you won't have to heave it home.
Updating your space with small touches can transform a room — and we think this blush-pink vintage-looking ceiling shade looks way more expensive than it is.
It’s part of the ANYDAY range (which always has us doing a double take at the value!), and comes in three colours.
Perfect for creating interest, the frosted glass and warm brass fittings create a soft, welcoming feel, while the simple fit means it shouldn’t be too tricky to install.
Natural cord is a key homeware trend for AW24, and you’ll be hard-pressed to find a more stylish specimen at this price point.
It comes with a 5-year frame guarantee, and two-man delivery to ensure it goes exactly where you want it.
Still not sure? Allow John Lewis’ Home Design Stylists to knock up a mood board and floorplan, to help you visualise how it will work in your space.
Tech
Get the whole family connected with the best easy-to-use technology for digital newcomers and super users.
John Lewis keeps it simple with a vast array of the best brands, all price matched across the market.
If you still haven’t invested in an air fryer yet, we’re confident this will be the model to convince you. Ninja’s stream-lined machine has stackable, space-saving drawers, allowing you to cook four different types of food at the same time.
There are six cooking functions, including crisp, roast and bake, so you can prep party food while making the pack lunches. And when bought at John Lewis, there’s a 2-year guarantee.
Whether commuting to work or travelling for pleasure, a pair of true noise-cancelling headphones is a must. Sony is renowned for its quality sound, and not only do these look super smart, they’re comfortable to wear too.
There are hairdryers, and then there are hairdryers. Dyson’s innovative technology is a cut above, with auto-adapting temperatures to ensure naturally shiny strands and a healthy scalp.
Drying hair fast, it learns your go-to styling preferences, and looks beautiful while doing so.
Nursery
A John Lewis nursery appointment is a rite of passage for any new parents. In these free, bookable sessions, experts will guide you on what exactly you need for your little one, tailoring advice for your budget and lifestyle.
You’ll get to try out products for yourself, and once the baby is here, be sure to make use of the brand’s Parent’s Room, where you can feed, change, or just take a moment to pause.
This versatile 4-in-1 highchair will grow alongside your family. The clever design takes you from the messy weaning days through to snacktime, by converting to a mini table and chair fit for a toddler.
Easy to assemble — and, most importantly, wipe clean — it’s also reassuringly safe and comfy at every age. A great value, well-made product, that you’ll use daily for the next few years.
You can read more about John Lewis’ “Never Knowingly Undersold” promise on its website.
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