Amazon Prime Day 2024: The fashion deals to shop now

Amazon Prime Day, one of the biggest sales events of the year, ends at midnight tonight (17 July), so there are just a few hours left to take advantage of the deals.

Although Amazon Prime Day is best known for its incredible tech, toys and luxury beauty deals, the online retailer has expanded its fashion offering over the years to include brands such as Levi's, Tommy Hilfiger, Adidas and Calvin Klein. It has also updated its Amazon Essentials range, making it a great destination to update key pieces in your wardrobe.

To help you navigate through the endless deals, we've pulled together a selection of some of the best fashion discounts on Amazon Prime Day below.

The best Amazon Prime Day fashion deals to shop now

Here are the best deals we've spotted so far, on shoes, sportswear & underwear, premium fashion as well as Amazon Essentials range. Bear in mind that prices and discounts may vary depending on sizes.

Best Amazon Prime Day shoe deals

Amazon's sale event is great for those who want to invest in a new pair of trainers or slippers at a discount. We've spotted deals on some of our favourite shoe brands including Dr. Martens, Havaianas and of course, those iconic UGG slippers.

UGG Women's Scuffette Slipper

£91 at Amazon

Tommy Hilfiger Women's Essential Nautical Sneaker

Now 22% Off

£54 at Amazon

Fitflop Women's Gracie Rubber-Buckle Leather Sandals

Now 38% Off

£49 at Amazon

PUMA Unisex Smash v2 Sneakers

Now 27% Off

£35 at Amazon

Havaianas Unisex Flip Flop

£27 at Amazon

Dr. Martens Unisex Combs Leather Fashion Boot

£248 at Amazon

Best Amazon Prime Day sportswear & underwear deals

Looking up to upgrade your underwear or sportswear collection? Amazon is a great place to stock up on essentials and its latest Prime sale includes premium brands such as Calvin Klein, Under Armour and SPANX.

Calvin Klein Women's Bralette

Now 23% Off

£27 at Amazon

SPANX Undie-tectable Thong, Soft Nude

£24 at Amazon

Under Armour HiRise Leg Sports Leggings

Now 39% Off

£31 at Amazon

DANISH ENDURANCE 3 Pack Cushioned Running Socks

Now 26% Off

£24 at Amazon

icyzone 3 Pack Women's Workout T-Shirts

£27 at Amazon

Sloggi Women's ZERO Feel Bralette EX Bustier

Now 51% Off

£16 at Amazon

Best Amazon Prime Day premium fashion deals

The online retailer has expanded its fashion offering over the years to include brands such as Levi's, Hugo Boss and Armani, amongst many other favourites. See our top picks below.