Marks & Spencer has widened its lingerie offering by introducing a more inclusive "New Neutrals" underwear range, with more colours and sizes to choose from than ever before.
The brand has made a selection of its most popular lingerie styles available in five neutral shades, named Opaline, Rich Amber, Rich Quartz, Rose Quartz and Topaz, offering customers the chance to complement or contrast their skin tones.
Lingerie styles available in the New Neutrals range include M&S' smoothing 'Body' bras and other bestsellers such as its No VPL 3-pack Knickers.
Chatting about the collection in a release, M&S explained: "The terms nude and neutral have generally been used for lighter skin tones and what the team has now created in ‘new neutrals’ is a truly inclusive range."
The released continued: "The campaign features fantastic models, all with unique styles, talents, and stories. They all share a passion for showing beauty in different shapes, styles, sizes, and colours. These images show neutrals can be worn boldly and beautifully."
Laura Charles, Director, M&S Lingerie, added: "We are the UK market leaders in bras and knickers and with that comes a responsibility to ensure what we sell makes all of our customers feel fantastic. We listened when our customers and colleagues told us we hadn’t got it right when it came to colour; both in the choices available and the way we talked about the neutral shades."
She continued: "The global conversations around race and equality over the last 12 months spurred us to go faster in creating a better, more inclusive range. From the product offer to the names, to the marketing, we’ve worked hand in hand with our colleague Culture & Heritage network to deliver a campaign we’re proud of and an underwear range that provides more colours, more sizes and more choice so that all of our customers have the freedom to complement or contrast with their individual skin tone in a way that suits their own personal style."
The launch was praised by shoppers on Instagram, with many commenting to say how much they loved the campaign shots.
"Loving everything about this campaign," wrote one follower. "Stunning!"
Another agreed, writing: "This is fabulous."
SHOP M&S NEW NEUTRALS LINGERIE NOW
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If you've been thinking of investing in some new underwear for summer, then now might be the time to strike. Prices for the New Neutrals lingerie range start at £6, in cup sizes 32A to 44H and in sizes 6 to 28 or XS to XL, so you're bound to find your perfect match.
Here are a few of our top picks in the five new shades from the collection to shop now...
SHOP M&S NEW NEUTRALS LINGERIE NOW