In case you needed reminding that Zara is one of the nation's most cherished high-street stores, a £39.99 polka dot dress by the brand has gone viral - even earning its own Instagram page.
This season, a printed smock dress by the brand has been roaming the streets with eagle-eyed shoppers spotting the 'It' look on the backs of commuters, pub-goers and festival attendees alike.
Dedicated to the cause, Instagram page, Hot 4 The Spot, is on a mission to document the dress' whereabouts and accepts submissions from those who stumble across the look.
And sure enough, the dress already deserves a blue tick having been worn by Zara disciples photographed riding bikes, hailing double-decker buses and even, wait for it, getting engaged.
With 4,383 fashion followers and counting, the social media account is a great corner of the Internet for those seeking inspiration on how to wear this summer's most talked about look.
For instance, some dress devotees have styled theirs with a pair of Veja trainers, the style set's favoured shoe of the year, while others have paired the frock with a rain-proof leather jacket and strappy '90s heels.
BUY NOW Printed Dress, Zara, £39.99
Yet despite shoppers making a beeline for the polka dot maxi, the dress is still available to shop online after Zara restocked its shelves.
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And, as polka dots dresses are so big this season, here a few of our favourites to shop now...
