Amazon might not be the first place that springs to mind when you think about skincare shopping, so you'll probably be shocked to hear the online retailer is stocked full of amazing beauty brands with must-have products often coming up cheaper than the recommended retail price.

What's more, the site is known for its lengthy customer reviews so if you're not sure about splashing out on a new serum or are debating whether you really need that new foundation, the comments from customers are sure to help you make a decision.

We spotted one serum in particular that appears to be a hit with shoppers right now. It's received hundreds of five-star reviews, with one customer even deeming it "magic in a bottle".

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The much-loved serum is The Ordinary's Hyaluronic Acid and the best news is, it costs just £8.77!

THE ORDINARY Hyaluronic Acid 2% + B5 30ml

Hyaluronic Acid 2% + B5 30ml
Credit: Amazon

The brand is well-known for its cheap yet effective skincare, creating simple products that focus on one ingredient and can be combined with other products in the range for a full skincare regime.

While the word 'acid' may frighten some, hyaluronic acid is actually nothing to avoid. It's super beneficial for the skin, with the ability to hold up to 1,000 times its weight in water, helping to hydrate and plump the skin for a healthy glow.

The Ordinary's HA is so popular with skincare lovers because it's formulated with three different forms of Hyaluronic Acid, to offer multi-depth hydration. Ensuring the product doesn't just sit on the surface but rather penetrates to the deeper levels of skin, offering more hydration.

Shop more of our favourite hyaluronic acid serums

Hyaluronic Acid Booster
Paula's Choice Hyaluronic Acid Booster
Credit: Lookfantastic
Pure Hyaluronic Serum
Pestle & Mortar Pure Hyaluronic Serum
Credit: Lookfantastic
H.A. Hyaluronic Acid Intensifier
SkinCeuticals H.A. Hyaluronic Acid Intensifier
Credit: Lookfantastic
Tri-Molecular Hyaluronic Serum
Balance Me Tri-Molecular Hyaluronic Serum
Now 15% Off
Credit: Lookfantastic


"My skin has never looked better! I love this range, such good value for money," one customer wrote, while another added: "My third bottle of this, I love it, has really helped my dry skin. I put it on and spray with some water to help it absorb and then follow a few minutes later with moisturiser."

After cleansing the skin in the morning, apply a hyaluronic acid serum and lock in the hydration with a good moisturiser before following up an SPF to protect the skin throughout the day.

Shop our favourite moisturisers

Hydra-Boost Day Cream
Elemis Hydra-Boost Day Cream
Credit: Elemis

Elemis, £41.50

BUY NOW

Miraculous Anti-Ageing Moisturiser
philosophy Miraculous Anti-Ageing Moisturiser
Now 19% Off
Credit: Lookfantastic
Charlotte Tilbury Magic Cream
Charlotte Tilbury Magic Cream
Credit: Charlotte Tilbury
Moisture Surge™ Intense Skin Fortifying Hydrator
Clinique Moisture Surge™ Intense Skin Fortifying Hydrator
Credit: Clinque

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