If the heatwave has left your skin looking a little on the pink side, it's safe to say you're probably on the hunt for a cooling, moisturising after-sun right now.
And, while the beauty shelves are offering up tons of new, innovative formulas to soothe sunburnt skin, when it comes to after-sun, it's sometimes the classics that can be the most effective.
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In fact, Amazon's number-one selling after-sun product contains nothing new at all. There's no fancy packaging, skincare-inspired ingredients or gimmicky innovation – yet so many shoppers seem to be loving its gently restorative properties.

Amazon
BUY NOW PraNaturals Pure Aloe Vera Gel, 200ml, Amazon, £5.99
The product in question is a simple aloe vera gel from organic brand Pra Naturals. It's vegan-friendly, cruelty-free, and naturally rich in all the vitamins that weather-beaten skin can benefit from.
But best of all is the high content of aloe vera within it: unlike many other aloe vera gels, this one isn't heavily diluted by water or filled with additional ingredients. For less than a tenner, we'd say that's a pretty great deal.
And, given that the NHS website recommends using aloe vera to soothe sunburnt skin, we reckon it's definitely worth a go.
Best new sun creams for face and body
Facial SPF
Dr. Dennis Gross All Physical Lightweight Wrinkle Defense SPF30
Credit: Cult Beauty GH's beauty team says: This physical sunscreen from Dr. Dennis Gross contains transparent mineral filters which means it melts beautifully into skin and won't leave a tell-tale chalky finish.
Facial SPF
La Roche Posay La Roche-Posay Anthelios Age Correct SPF50+
Now 20% Off
Credit: BootsGH's beauty team says: Part sunscreen, part anti-ageing moisturiser, the latest addition to the La Roche Posay Anthelios range blends a cocktail of hard-working actives such as hyaluronic acid and niacinamide to brighten and plump skin.
Facial SPF
Supergoop! Glowscreen SPF 30
Credit: Cult Beauty GH's beauty team says: The pearlescent formula of Supergoop's Glowscreen SPF50, means it doubles up brilliantly as a soft-focus makeup primer.
SPF for body
Sun Bum SPF 50 Sunscreen Spray
Credit: Boots GH's beauty team says: Water-resistant for upto 80 minutes and with a non-sticky, dry-touch finish, Sun Bum's SPF 50 Sunscreen Spray, also has sunny, tropical scent which we think is instantly cheering.
SPF for body
Lancaster Sun Sensitive Oil-Free Body Milk Sunscreen & Sun Protection Cream SPF50
Credit: AmazonGH's beauty team says: Lancaster's antioxidant-rich formula takes the sting out of sensitive skin, which can become red and prickly in the sun.