Our iPhones can know more about us than most of our friends do - they see the messages we send, they know exactly how many steps we take a day and who is in our photos. And soon our iPhones might be better at reading our moods than we are too.
According to The Wall Street Journal, Apple has acquired facial recognition startup Emotient, which scans your expression to read your mood. This was initially developed to see reactions to adverts and products.
On their website it says 'Emotient is the leader in emotion detection and sentiment analysis based on facial expressions. The company is at the vanguard of a new wave of emotion analysis that will lead to a quantum leap in customer understanding and emotion-aware computing.'
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This means that our phones will know just how happy we are when we get a text to say that a relative has giveen birth, and just how sad you are when it flashes 'low battery'.
Apple haven't revealed what they will do with this magic face-scanning/mind-reading technology yet. A spokesperson said that Apple 'buys smaller technology companies from time to time, and we generally do not discuss our purpose or plans'. It is important to note that companies often buy the patent for such ideas to stop others from doing it first. It doesn't mean that it will actually happen.
Looks like we'll just have to wait and see.
(via cosmopolitan.co.uk)
