If you think of online grocery shopping, you might not necessarily think of Amazon first, but the global retailer has been trying to grow its share of the UK's grocery delivery market ever since it launched Amazon Fresh in the UK in 2016.
Building on the success of its Amazon Fresh brand in the US, which has been operating Stateside for several years before it moved into the UK market, the plan was to offer more than 130,000 groceries to homes, initially in north and east London, including thousands of fresh produce, dairy and bakery items. It later extended its service to a wider audience.
Instead of going it alone though, Amazon has now partnered with supermarkets such as Co-op, Iceland and Morrisons to deliver their products, as well as retailing under the Amazon Fresh brand. Amazon recently scrapped Amazon Fresh in Portsmouth, Glasgow, Sheffield, Leeds and Newcastle, but said it was continuing to operate Amazon Fresh in other parts of the country including London and the south east, Liverpool, Birmingham and Manchester. The service is currently available in over 100 towns and cities across the UK.
What is Amazon Fresh UK?
Amazon Fresh offers same day delivery to your door with one hour or two hour delivery slots available. It is not available across the whole of the UK though, so you need to enter your postcode to see whether it's available in your area.
Amazon says that a one hour delivery window for Amazon Fresh is available for Prime and non-Prime customers, but a one hour delivery window for additional grocery merchants on Amazon (Morrisons, Iceland, Co-op) is only available for Prime customers.
Find out what delivery options are available in your area, visit www.amazon.co.uk/groceries.
What are Amazon Fresh UK delivery fees?
Amazon Fresh updated its delivery fees from 6th June 2024.
For Prime Members ordering with Amazon Fresh:
- The minimum order value is £15.
- Orders between £15 and £40 will be available for delivery within a two-hour window for £4, or a one-hour delivery window for £7.
- Orders between £40 and £60 will be available for delivery within a two-hour window for £2, or a one-hour delivery window for £5.
- Prime Members spending over £60 can access delivery within a two-hour window for no additional fee, or one-hour delivery window for £3.
Amazon Fresh fees for customers without a Prime membership:
- The minimum order value is £25.
- Orders between £25 and £40 will be available for delivery within a two-hour window for £6.50, or a one-hour delivery window for £8.50.
- Orders between £40 and £60 will be available for delivery within a two-hour window for £4.50, or a one-hour delivery window for £6.50.
- Orders between £60 and £80 will be available for delivery within a two-hour window for £2.50, or a one-hour delivery window for £4.50.
- Customers without a Prime membership spending over £80 can access delivery within a two-hour window for no additional fee, or one-hour delivery window for £4.50.
