Trinny London has launched a new product: the BFF All Day Foundation.

Taking to social media on Thursday, 7 September, Trinny Woodall (who founded and runs the iconic brand) shared the news of the latest product launch with fans. The star gave fans a talk about the benefits of the new foundation — and also showcased how to apply it and what it looks like on the skin.

Trinny explains that the new product is the result of listening to feedback and re-formulating the brand's original BFF Rebalance. A caption reads: "Welcome to BFF All Day foundation, our all-day coverage without the cake…

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"We’re constantly testing our formulas, and after some amazing consumer trial feedback we’re reinventing BFF Rebalance and renaming it BFF All Day to better reflect the benefits of our powerhouse foundation."

Furthermore, the formula has added perks compared to your average foundation. It is a lightweight formula that is "enriched with pro-ceramide and vitamin B3 to bring out the best of your complexion," and also works to "reduce the appearance of fine lines."

The BFF All Day Foundation is available to shop now via Trinny London and has 18 shade options. It costs £39.

Trinny London BFF All Day Foundation, £39

BFF All Day Foundation, £39
Credit: Trinny London

This is the latest launch in the Trinny London collection — with Trinny Woodall's brand regularly delighting fans with new products across its makeup and skincare lines.

If you're looking to add something new to your makeup bag, take a look at some of our favourite Trinny London makeup products below:

Overnight Sensation Retinal⁺ Serum
Trinny London Overnight Sensation Retinal⁺ Serum
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Alternatively, shop our favourite skincare solutions from the brand here:

Be Your Best Enzyme Balm Cleanser
Trinny London Be Your Best Enzyme Balm Cleanser
Credit: Trinny London
Better Off AHA/PHA Gel Cleanser
Trinny London Better Off AHA/PHA Gel Cleanser
Credit: Trinny London
Tiptoe In PHA Exfoliant
Trinny London Tiptoe In PHA Exfoliant
Credit: Trinny London
Find Your Balance BHA Exfoliant
Trinny London Find Your Balance BHA Exfoliant
Credit: Trinny London
Reveal Yourself AHA Exfoliant
Trinny London Reveal Yourself AHA Exfoliant
Credit: Trinny London
Plump Up Peptide⁺ HA Serum
Trinny London Plump Up Peptide⁺ HA Serum
Credit: Trinny London
Energise Me Niacinamide Moisturiser
Trinny London Energise Me Niacinamide Moisturiser
Credit: Trinny London
Overnight Clarity Retinal/Niacinamide Serum
Trinny London Overnight Clarity Retinal/Niacinamide Serum
Credit: Trinny London
Overnight Sensation Retinal⁺ Serum
Trinny London Overnight Sensation Retinal⁺ Serum
Credit: Trinny London
Boost Up 30% Vitamin C Serum
Trinny London Boost Up 30% Vitamin C Serum
Credit: Trinny London
Bounce Back Intense Peptide Moisturiser
Trinny London Bounce Back Intense Peptide Moisturiser
Credit: Trinny London
See The Light SPF 50+ Moisturiser
Trinny London See The Light SPF 50+ Moisturiser
Now 55% Off
Credit: Trinny London

SHOP ALL TRINNY LONDON HERE