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The eyes are the window to the soul, as the saying goes — and they're also the first place where we show tiredness, stress and dehydration. That's because the skin around our eyes is up to four times thinner than other parts of the face, making it more susceptible to damage. No wonder it needs a little extra TLC.
That's where a targeted eye product comes in. It can help to soothe and strengthen that delicate skin. It's why Clarins has poured all its expertise into creating a new serum specifically for the eyes. Here's what you need to know about Double Serum Eye.
The formula
Let's start with the science bit. While we've been wondering how to look well-rested (even when we're not), the Clarins team has been busy investigating alpha-v integrin, a protein that plays a major role in maintaining skin structure around the eye. We naturally produce less of it over time, causing the ageing process to speed up. So how do you protect this all-important protein and retain that youthful appearance?
Enter new Double Serum Eye. Harnessing extensive Clarins research, it boosts protein production by 119% — and it's thanks to the discovery of one wonder ingredient. “We studied 196 plant extracts and have proved that organic wild chervil is the most efficient active ingredient for boosting production of alpha-v integrin,” reveals Caroline Camuzat, Scientific Communications Manager at Clarins. “This key ingredient is combined with 12 other plant extracts in a specific double-phase formula that works in perfect bio-affinity with the skin around the eyes to target all signs of skin ageing.”
The natural ingredients
An appreciation of nature has long been in the Clarins DNA. It was in 1954 that Jacques Courtin-Clarins built the French beauty brand around a two-fold vision: listening to women, and a love for the natural world. Since then, this philosophy has inspired research, encouraged innovation and provided the plant-based active ingredients that are now integral to all Clarins formulas. So while wild chervil is a cutting-edge discovery, it isn't the only botanical hero that the brand has channelled into Double Serum Eye.
The unique formula is made with 96% natural ingredients, including turmeric, avocado and organic ginger lily, which work together to strengthen, brighten and smooth the eye area. “Our laboratories prioritise ingredients of natural or plant origin when these offer the same efficacy and tolerance as a synthetic ingredient,” Camuzat says of the brand's continued commitment to nature. Add to this Clarins’ anti-pollution complex, which offers protection against daily environmental damage, and you can trust this powerful combination of ingredients will truly deliver.
The benefits
After just one week of using Double Serum Eye, users have said they noticed a change to their skin. We're talking reduced puffiness, smoothed wrinkles and illuminated skin as well as diminished dark circles. In fact, after seven days, 90% of users said the skin around their eyes felt smoother and 85% said it felt revitalised*.
“Our new concentrate targets all signs of ageing and is suitable for everyone, whether you have sensitive eyes or wear contacts,” adds Camuzat. “This is a product for all women, all ages, and all ethnic groups.”
The routine
Camuzat recommends applying Double Serum Eye every morning and evening after cleansing the eye area. With a pump of the double-vial bottle, two formulas — a creamy emulsion and a hydric gel — are dispensed and mixed together upon application.
“This highly refreshing, non-oily double texture combines the tightening effect of a gel with the comfort of a cream,” Camuzat explains. “Work it from the inside corner out towards the temple in a draining pressure movement. The formula is instantly absorbed, leaving behind a feeling of lightness and efficacy.” For a complementary radiance boost, apply the Double Serum to your face and neck.
The sustainable packaging
Supercharging Double Serum Eye with natural ingredients is just one element of Clarins’ ongoing commitment to going green. The wild chervil extract is certified organic and harvested responsibly in France (by hand with a local organisation of professional harvesters, to be exact). As for the bottle, it contains recycled plastic, while the pump dispenser delivers just the right amount of serum to avoid any waste. Add to this the reduced packaging — the outer carton is made of cardstock from sustainably-managed forests — and it reinforces the brand's commitment to sustainability.
Clarins Double Serum Eye
Clarins Double Serum
Discover more at Clarins.co.uk or try a sample in-store.
One sample per customer while stocks last.
*Satisfaction test, multi-ethnic panel, after seven days of use —377 women.
