Medik8 doesn't do things by halves. The indie brand has built real trust with its customers and beauty aficionados, and with that, high expectations.
The importance of daily SPF year round has become common knowledge; when it comes to skin damage, prevention is better than cure.
"Sunscreen is finally coveted as a got-to-have-it skincare ingredient," says GH Senior Beauty Editor Alexandra Friend; "not only in protecting against skin cancer but in keeping skin looking fresher, by preventing discolouration and texture changes."
The demand has lead to a slew of increasingly powerful and well-developed facial SPFs reaching the market. But when Medik8 announced a new Advanced Day Ultimate Protect SPF, that this one would be special, was to be expected.
Promising: "highest level of sun and environmental protection over the complexion," it boasts SPF 50+ UVB and PA++++ UVA , both the highest levels of protection available.
The brand says it's actually closer to a Factor 60: "UK and EU regulation means we can’t put more than SPF50+on the packaging, but you can rest assured that Advanced Day Ultimate Protect is the very highest SPF we could use," says Director of Research at Medik8, Daniel Isaacs.
Light-activated DNA repair enzymes, blue light shield, pollution defence and anti-infrared technology are also listed as damage fighting properties. All delivered in a non-greasy formula with hydrating hyaluronic acid and squalane.
So it's packed with the technology to protect your skin... but how does it feel to use?
Alexandra gave it a whirl and dubbed the launch "Brilliant."
"I've been so much stricter about protecting my face from the sun for the past seven years. I wear SPF every day (even inside, if it's particularly bright) and can honestly say my skin looks clearer and brighter. High factors aren't always fun to apply but if anyone can make them wearable it's Medik8. This daily sunscreen is sheer and light, has an SPF of 50+, and is so hydrating I can wear it without a moisturiser."
Gone are the days of smearing on thick pastes with unflattering grey castes.
It doesn't come cheap at £59, but Medik8's higher-end price points haven't stopped the brand from gaining a dedicated following. So it would seem the purchases pay off.
You can nab 15% off at Feel Unique right now (as of 16 July) with the code GLOW15, bringing the price down to £50.15.
BUY NOW Medik8 Advanced Day Ultimate Protect SPF 50+ launched in the UK on 12 July 2021.
Not ready to spend quite so much? Here are some other suggestions at every price point.
Neutrogena® Neutrogena Hydro Boost City Shield SPF Moisturiser
La Roche Posay La Roche-Posay Anthelios XL Ultra Comfort Cream SPF 50+
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