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Sweat-proof and smudge-proof: The best eyebrow gels and pencils
Add shape and definition with these Tried and Tested top buys

Every so often, a new brow trend takes the makeup world by storm – from the barely-there brows of the noughties (that are trying ever so hard to make a comeback) to the extra-fluffy laminated brows of the past few years, and even a recent bout of brow bleaching.
We know from past mistakes (hello, over-plucking) that the aftershock of such fads can be long-lasting. So, if you’re looking to fill in the gaps of a beauty blunder gone by, trying to bolster a thinning arch, or simply keen to cultivate a killer set, an eyebrow pencil or gel is a makeup bag essential.
With the help of our panel of testers, the Good Housekeeping Institute set out to find the best gels and pencils to help define your brows. Read on for our detailed reviews and buying tips, but if you’re in a hurry for brow-perfection, here a quick list of our winners:
The best eyebrow gels and pencils
How we test brow gels and brow pencils
The Good Housekeeping Institute recruited a panel of at-home testers to try out a range of market-leading brow gels and eyebrow pencils, and give their honest feedback.
Each tester reported back on a range of factors, including ease of application, blendability, how comfortable the product was to use, how long it lasted, the colour pay-off and the general look and feel. In the lab, we conducted tests to assess each product’s resistance to smudging.
These are our top-rated buys for your brows.
Denny our Former Beauty and Grooming Tester has an in-depth knowledge and background in beauty and PR. She has spoken on panels with Cosmetics Executive Women (CEW) and has worked with many beauty brands as a commercial model. Since joining in October 2022, she has worked on numerous testing categories including over 18 different brands for vitamin C serums, scalp scrubs, shampoos for dry hair and many more. She has over 20k followers on TikTok where she shares beauty and fashion tips otherwise better known as Denny Daily.


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