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The best Jones Road products, including the 'miracle' that got us age-checked

The ultimate buys for a flattering, youthful, 'you but better' look

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Jones Road

If you’re someone who loves simple, natural-looking makeup, Jones Road will be right up your street. Created by makeup artist Bobbi Brown, this effortlessly desirable collection of cosmetics and skincare epitomises her modern, less-is-more aesthetic.

The brand launched into the UK in 2021 and immediately became a staple of every grown-up makeup bag, alongside brands like Trinny London, Victoria Beckham Beauty, Merit and Glossier. The range has expanded considerably since then, but every new launch still feels considered and curated. There are no gimmicks, just genuinely useful and usable products.

As well as covering all the bases, from lips to complexion to eyes, there's also a small but perfectly formed skincare collection, to reflect Bobbi's ethos that makeup is only ever as good as the canvas you apply it to.

A huge favourite of midlife women, Jones Road has always felt like a refreshing antidote to throwaway products and TikTok fads. As Bobbi herself told GH, “I’ve never been a fan of trends. They're often a bit silly or crazy. You just want makeup that makes you look more awake, polished and pretty.”

In short, Jones Road makes exactly the kind of products you'll want in your top tier, everyday makeup bag, purely because it’s all so quick and easy to apply. To put it in Bobbi's own words, “When I created Jones Road, I wanted was the makeup equivalent of a Swiss Army Knife: easy, cool, multi-purpose products that could be used to nail any look.” In which case, job done.

Check out all the Jones Road hero products and newest innovations below.

1

Jones Road Just Enough Tinted Moisturizer Coming

Just Enough Tinted Moisturizer Coming
Credit: Jones Road

It's been a long time in development but the brand's tinted moisturiser was worth the wait. The featherlight formula gives a 'your skin but better' effect that, according to GH beauty director Lynne looks less like makeup, more like the glow you get after a great facial. Read the full review here.

2

Jones Road Gel Liner An Effortless Statement

Gel Liner An Effortless Statement
Credit: Jones Road

Bobbi Brown invented the entire gel liner formula back in the days of her eponymous beauty brand, so it nobody was surprised when an updated version entered the Jones Road catalogue. It's everything you'd want and expect from a gel liner: easy to apply, flattering, long lasting and pretty much life-proof. You'll find our in-depth review of it here.

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3
The Beauty Director's Pick

Jones Road Miracle Balm All-Over Glow

Miracle Balm All-Over Glow
Credit: Jones Road

Miracle Balm is the product that started it all, and is arguably the most iconic Jones Road product ever. It was created by Bobbi back in 2020, when she found herself craving an easy antidote to the fatigued, bare-faced look of lockdown. GH beauty director Lynne is a huge fan, especially after wearing it to a hospital appointment and getting identity-checked by the doctor. 'He thought he must be in the wrong room, having seeing my age on the notes! A miracle indeed!' says Lynne

4

Jones Road The Brow Gel

The Brow Gel
Credit: Jones Road

Although the slightly larger brush may seem daunting at first, it's actually the key to what creates brows that are so fluffy and defined. Wanting a product that created natural-looking, statement brows while being effortless (a common theme that runs through all Jones Road products), Bobbi Brown has really delivered. Coming in six shades, this non-flaking formula provides great wear whilst also conditioning the brow-hair thanks to a special form of vitamin B5.

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5

Jones Road The Bronzer

The Bronzer
Credit: Jones Road Beauty

If you're normally wedded to cream-based bronzers, this silky powder formula will the one to make you stray. As Bobbi herself notes, a good matte bronzer is "a staple that everyone should have in their kit." It lasts forever, doesn't dry out skin, and goes on as a subtle, sheer wash of bronze you can build if you prefer. You can trust Bobbi (and us) that this one won't leave you stripy."

6

Jones Road The Lip Tint

The Lip Tint
Credit: Jones Road

The easiest to wear lip product you'll ever meet. This is pretty, translucent colour that can be built up to be something more pigmented without ever feeling heavy. Because The Lip Tint is on the sheer side, it's really forgiving to lips that feel a little dry, and can be reapplied throughout the day while still feeling comfortable. We love the shade range too: it features everything from vibrant reds and corals to subtle pinks.

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7

Jones Road The Lippie Stick

The Lippie Stick
Credit: Jones Road

By her own admission, Bobbi isn't a traditional matte lipstick girl, saying she finds it a bit heavy and ageing on her face. This lip colour, though, is ideal for adding a subtle boost of colour while also smoothing away any chapping or roughness with a balmy formula rich in botanical oils. When the GH beauty desk got samples in for our first-look review, we all agreed it was 'Miracle Balm for lips' – the very highest of praise.

8

Jones Road The Neutralizer Pencil

The Neutralizer Pencil
Credit: Liberty London

Don't be fooled by this humble-looking pencil - its transformative powers are mighty. It's a colour-correcting (or neutralising) stick concealer which works hard to rid the under-eye area of dark circles, shadows and redness. The non-drying, creamy formula comes in a range of peach and pink undertones to combat darkness on all skin tones.

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9

Jones Road Multivitamin Serum

Multivitamin Serum
Credit: Liberty London

Bobbi has always understood that beautiful, natural-looking makeup starts with good skin (hello, Bobbi Brown Vitamin Enriched Face Base). And that ethos is evident in her Jones Road product development. Made with multi-tasking in mind, this super serum packs in vitamins C, B and E to brighten and nourish, alongside hyaluronic acid derivative sodium hyaluronate to hydrate. The cherry on top? The serum's cooling, de-puffing metal rollerball applicator.

10

Jones Road Gel Bronzer

Gel Bronzer
Credit: Jones Road

Easy to apply and delightful to use, this bronzer's gel-like consistency makes it a great, ultra-versatile option. It's lightweight texture ideal for those desiring a delicate touch of tan, while its build-ability suits those wanting a more bronzed look. Bobbi says you can use it "on bare skin, mixed with your moisturizer, or over your What The Foundation". There's no showy sparkle or shiny reflective finish, just natural-looking, healthy glow.

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11

Jones Road The Bronzer Brush

The Bronzer Brush
Credit: Jones Road Beauty

What makes Jones Roads makeup even better? A great Jones Road makeup brush. If you're a fan of powder bronzer, this big fluffy brush is perfect for diffusing it across your face to give that healthy, sun-kissed glow.

12
The Hero Concealer

Jones Road The Face Pencil

The Face Pencil
Credit: Jones Road

Redness? Dark spots? Discolouration? Dark circles? This pencil — available in 25 shades with varied undertones — is ready to take on them all. And it's so easy to use. Being nicely precise it's excellent for targeting pigmentation patches and blemishes without caking.

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13
The On-The-Go Blush

Jones Road Lip and Cheek Stick The Overachiever

Lip and Cheek Stick The Overachiever
Now 10% Off
Credit: Jones Road

This is one we reach for on mornings when our complexion looks lifeless and needs makeup CPR. Lip and Cheek Stick gives a pop of healthy, dewy, brightening colour, and comes in eight useful shades so there's one that will suit everyone. Like all the best Jones Road products, it's blendable, buildable and multi-purpose. The stick can be used on the lips and cheeks, but also carried up to eyelids, forehead or even the tip of the nose to pull together a flattering flush.

14
Beauty Editor's Pick

Jones Road Cool Gloss High Shine

Cool Gloss High Shine
Credit: Jones Road

Forget the tacky, sticky, gloss of your past. Jones Road took gloss back to the drawing board and gave it an upgrade with this lightweight, moisturising formula which glides onto lips and plumps with peppermint. It's a little tube of joy.

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15

Jones Road What The Foundation

What The Foundation

Don't misunderstand the texture. While What The Foundation may look thick, it's actually a hybrid between a tinted moisture balm and regular foundation, and you only need a tiny amount to give light, seamless coverage. Dry skins will drink it up – it's packed with nourishing ingredients like jojoba oil to give you a fresh-faced look that won't sit in parched patched or fine lines. While the coverage is light, you can use The Face Pencil on areas that need a little more coverage, and maintain that true to skin look.

16

Jones Road The Best Blush

The Best Blush
Credit: Jones Road

Does what is says on the pot! The five shades are inspired by, and designed to enhance, the natural flush of the skin, while the talc-free powder means it's not the claggy powder blush you're used to. Bobbi's 'makeup secret weapon' has always been a pretty pink blush to wake up the complexion and give an injection of youthfulness – and this is indeed The Best way to achieve it.

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17
The award-winner

Jones Road The Best Pencil

The Best Pencil
Credit: Jones Road

Pencil eyeliner is a timeless classic, and Bobbi has ensured it stays wearable whether you're looking to add a soft wisp of definition or create more dramatic smoky look. This pencil comes in six beautifully pigmented shades, inspired by the “no-frills,” ultra-rich formulas popular in the 1970s but updated with skin-nourishing ingredients like vitamin E for a non-scratchy feel.

18

Jones Road Shimmer Face Oil

Shimmer Face Oil
Credit: Jones Road

In shades of Cool Rose, Midas, Opal and Bronze, this oil is all shimmer and no glitter. If you're looking for mega volt dazzle it's not the product for you, but if you want to wake up your complexion with a subtle lit from within glow, this is a winner. Just dab it on any areas you want to add a little radiance - it's just as good on collarbones as cheekbones.

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19
Skincare Hero

Jones Road Miracle Cream

Miracle Cream

If you're looking for intense, nourishing moisture, this Miracle Cream is for you. It's particularly comforting for super-dry skin types, and you can even apply it all over as a hydrating and plumping overnight mask. As one GH-er says, "After a night with this balmy cream on, I didn't want to put make up on because my skin was so juicy and radiant."

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