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Vegan makeup products we're buying on repeat
High performance, with no animal derivative in sight.

If you're making the switch to veganism, or simply want to avoid animal-derived ingredients in your products, we have great news: vegan makeup is thriving thanks to innovative ingredient technology, brilliant shade ranges and visually-pleasing packaging.
"Today, there are good plant or synthetic alternatives that perform just as well as traditional non-vegan ingredients," says Robin Shandler, VP of innovation at the affordably-priced ELF Cosmetics, which have been vegan from day 1.
So what constitutes a 'vegan' beauty product? Vegan products shouldn’t contain any animal-derived ingredient,
whether that’s beeswax, collagen, milk proteins or (in the case of hair and make-up brushes) animal fibres. They should be cruelty-free, having been neither tested on animals nor created in a way that does them harm. It's also worth noting that ‘vegan’ doesn’t automatically equate to ‘natural’ or ‘organic’.
The products in this gallery are standouts in their own right, their vegan aspect being the cherry on top. With such high performing qualities, these trailblazers set an example to non-vegan cosmetics to follow suit. Happy shopping!


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