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The best hair straighteners to buy in 2025, tested by 285 women
For good hair days every day

Best hair straighteners for 2025
Ready to change up your hair? It’s time to invest in a pair of the best hair straighteners for silky smooth strands and creating those effortless, beachy waves.
From premium to budget buys, the Good Housekeeping Institute has tested a plethora of leading hair tools to find the very best straighteners to suit all hair types. As well analysing them in the lab, we sent them out to our panel of 285 testers to try them out as part of their daily routine and give us detailed feedback.
Which hair straighteners are best for my hair type?
Fine hair: Look for ceramic plates that distribute heat evenly and more gently. Use lower temperature settings to minimise heat damage.
Frizzy hair: Ionic technology is a must to stop water and humidity “fluffing up” your hair and creating more frizz.
Thick hair: Larger plates will save you time and reduce heat damage. Metal plates will give you the best and most long-lasting results.
Afro hair (3C-4C curl types): Consider ceramic-coated plates, which offer a good balance of effectiveness and protection. Steam hair straighteners are a good alternative for powerful styling that do less damage. There’s a pair (the L'Oréal Professionnel New Generation Steampod 3.0) on our list below.
Check out more of our tried and tested hair tools: Best hair dryers | Best hot brushes | Best curling tongs
Florence is our Senior Beauty Writer, specialising in expert-tested beauty and grooming reviews — from toothbrushes to the latest skincare launches. She’s committed to sharing recommendations for products that truly work and make people feel confident and healthy. Prior to this she was at Tropic Skincare, where she worked closely with biochemists in the lab, delving into the functions of each fresh, natural ingredient and conveying its efficacy to her audience in easy-to-digest terms.
With over five years’ experience in beauty and health journalism, Florence has written for ELLE, Women’s Fitness, Sister Magazine, National Geographic Traveller and many more, with a strong sustainability angle thread through much of her work.
When she isn’t packing for a trip away, working out, eating out or reading up on retinol serums, you’ll probably find her experimenting with her film camera and building her portfolio of portraits. Florence’s photography can be found at florencereeves-white.com, her Instagram is @florencereeveswhite and her twitter is @floreadsnwrites
Madeleine is our Lifestyle Writer, specialising in expert-tested reviews and round-ups on the latest beauty Beauty and Health & Wellness products. From skincare to protein powders, Maddie is committed to providing honest and helpful reviews to help guide readers to the best product for them. Maddie has a BA in English Literature and Language, which stemmed from her lifelong interest in reading and writing. She started her post graduate life at Hearst UK within a marketing capacity, which quickly turned into a desire to fulfil a writing career.
When she is not writing about the latest expert reviewed products, you can find her rifling through vintage shops or car boots, reading a print magazine, or capturing portraits on her film camera.
Orla was our Former Senior Beauty and Grooming Tester.

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