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11 best cleansing balms to remove makeup and keep skin hydrated
The top-scoring pick, according to our 300 panellists, may surprise you...

Cleansing may not be the most exciting part of your skincare routine, but when you consider the amount of pollution, sweat and dirt that can build up throughout the day, it's certainly one of the most crucial.
While we love a foam, cream or gel face wash for an extra-deep clean, the benefits of a good cleansing balm shouldn’t be overlooked.
“Cleansing balms use a similar formulation to an ointment,” explains consultant dermatologist, Dr Catriona Maybury. “They have a higher lipid-to-water ratio, which means they’re richer and thicker in consistency than your average cleanser.”
Often formulated with hydrating oils and waxes, cleansing balms are great for melting away stubborn makeup (SPF and mascara included), and deeply cleansing the skin of impurities without stripping it of its natural sebum. In other words, they’re super-hydrating and won’t create that notorious tightening effect — even on oily skin types.
Sold? The Good Housekeeping Institute put a range of market leaders to the test to find the best balms for your skin. Here are their top-rated products at a glance but scroll on for our detailed reviews and everything you need to know about the benefits of balms.
How we test cleansing balms
We put 17 cleansing balms to the test with the help of over 300 panel members. We asked them to assess the design, ease of use, instructions and performance of each product.
In the lab, we assessed how effectively each balm removed matte long-wear foundation, eyeliner and liquid lipstick, giving each one a rating out of four that we later took an average of.
These are the tried and tested cleansing balms that deserve a place in your skincare cabinet.


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