Benefit outlet? Pinch us. From the pore-blurring Porefessional primer to the lengthening They’re Real mascara, Benefit Cosmetics has always been a staple brand in our makeup bags. This Bank Holiday weekend sees the brand launch its Buh-Buy online outlet store where you can grab up to 50% discount on its hero makeup products.
Launching on 14 April, the outlet store will be a fresh way to shop some of the brand’s familiar favourites when they're having a design refresh, or older limited edition products before they sell out– all with some genuinely brilliant reductions.
With almost 100 products available at discounted prices, there's the Big Brow Love brow kit, and the Benetint lip and cheek tint – a best-seller since the 1970s – but the star of the show has to be the legendary Hoola bronzer, which is currently reduced by a welcome 50%.
The bronzer launched all the way back in 2001 and, over twenty years on, is still topping beauty best lists. (In fact, it scored a formidable 84/100 in Good Housekeeping Institute testing.) At a time when terracotta tones and disco-ball shimmer ruled the bronzing aisles, Hoola stood out for all the right reasons. It was perhaps the first sparkle-free, gently matte and neutral-toned bronzer on the market, and quickly found fame for its natural, flattering finish.
While the product is staying the same, the packaging is getting a makeover, meaning we can snap up the full size or mini product at half price, as the old packaging stock is cleared.
In recent years, the Hoola range has grown to include a shade for every skin tone. Hoola Lite is cool enough for very fair skin, while Hoola Caramel is a warmer option for olive tones, and Hoola Toasted is perfect for darker skin.
Among the nine pages of outlet stock there are blushes, concealers, brow products and more, but all only available till they sell out, and at these prices we don't expect that to be long.
