L’oreal Paris’ wrinkle-reducing Revitalift line has long been a fan favourite, but it’s the latest addition to the collection that has really propelled the brand into the skincare spotlight.

Taking 22 years to perfect, the Revitalift Pure Retinol Pressed Night Cream cements L’Oreal Paris as the go-to name for skin science without the hefty price tag, incorporating pure retinol in a formula that delivers real results for under £30.

As if the usual price tag wasn’t tempting enough, the cream is currently reduced by a hefty 43% as part of Amazon’s Prime Day reductions. You’ll need a Prime account to take advantage of the offer, but you can always sign up for a one-month free trial before checking out, with no commitment involved.

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Was £28.00, Now £15.90 L’Oreal Paris Retinol & Niacinamide Night Cream,

L’Oreal Paris Retinol & Niacinamide Night Cream,

The serum contains a dose of pure retinol, which is low enough to be tolerated by almost every skin type, yet effective enough to deliver visible results when it comes to hyperpigmentation, fine lines, and uneven texture.

What's more, a generous measure of niacinamide works to bolster the formula's skin-brightening powers, making it an especially wise investment for those with sun spots or uneven skin tone.

Retinol is known for causing dryness, especially when you first start using a product, so the fact that this cream includes moisture-magnets hyaluronic acid and glycerin is promising news. Really, it’s a brilliant all-rounder for skin that’s looking dull, dehydrated, blemished or wrinkled, and well worth the pleasingly small price tag.

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You can also see our round of up the best Amazon Prime Day beauty deals or browse our overall Amazon Prime Day deals list for all the latest steals.