The iconic Liberty Beauty Advent Calendar is back for 2025, and it's bigger and better than ever. Yes, we know it’s still summer, but year after year, the department store's beauty Advent calendar is a sell-out success – it’s sold out 10 years in a row – and always makes the wish lists of beauty lovers everywhere.
Why is it so sought after? Well, although it has a retail price of £275, the calendar actually contains £1,245 worth of luxury beauty products. And all come gorgeously presented in a snowy replica of the famous department store. It's perfect for gifting (that includes self-gifting).
How do I get the Liberty Beauty Advent Calendar for 2025?
Beauty Drop subscribers can now pre-order the calendar, complete with a £25 discount and guaranteed delivery by the end of August. New customers can still join the pre-sale and receive the discount by signing up for a Beauty Drop membership (which costs £25 a month and comes with lots of other benefits).
The calendars launch to the rest of the world on 3 September – sign up to the waitlist to be in with a chance to shop.
This year, the calendar comes jam-packed with an exciting mix of cult favourite brands including La Mer and Augustinus Bader (squeal!), plus the brand's to-die-for Liberty LBTY fragrances.
In previous years, this Advent calendar has been harder to get your hands on than Glastonbury tickets. So much so, that in 2020, Liberty increased its stock by 20% to meet demand. Despite this, they still sell out every year. The moral of the story is that you shouldn't leave it too late, to avoid disappointment come 1 December.
Adding an extra layer of excitement, fifteen lucky calendars will include Golden Tickets – each worth £1,000 to spend at Liberty.
“As we celebrate Liberty’s 150th anniversary, this year’s Beauty Advent Calendar feels more special than ever,” explains Natalie Guselli, Head of Beauty at Liberty. “What started as a small idea in 2014 has grown into a global icon. We spend an entire year carefully curating every product inside, and this year’s edition is our most generous and joy-filled yet – a true celebration of beauty, craft and discovery.”
If you hate surprises and want to know exactly what you're getting in the 2025 Liberty Beauty Advent Calendar, scroll down to see the full list of products. There are 30 in total, 20 of which are full size and 26 are exclusive to the calendar!
What's inside the Liberty Beauty Advent Calendar?
- LBTY. — Zephirine EDP 8ml (full size)
- Dr. David Jack — Supernova Antioxidant Cleansing Gel 30ml
- Emma Lewisham — Skin Reset Face Serum 30ml (full size)
- Vyrao — The Sixth EDP 10ml
- Trish McEvoy — Sheer Lip Colour, Shade Mulberry 3.5g (full size)
- Davines — Naturaltech Nourishing Shampoo 100ml (full size)
- Bibbi Parfum — Santal Beauty EDP 10ml
- MZ Skin — The Rich Moisturiser 10ml
- Skincycles — Eye Matrix Mask 4 x 6ml (full size)
- Sisley — Floral Toning Lotion 100ml (full size)
- Ex Nihilo — Blue Talisman EDP 7.5ml
- Mirror Water — Smooth Body Oil 50ml (full size)
- Lisa Eldridge — Seamless Glide Eye Pencil, Shade Ground Coffee 1.2g (full size)
- Jones Road Beauty — The Mascara, Shade Pitch Black 2.7g
- Granado — Esplendor EDP 25ml
- Larry King — A Social Life For Your Hair 30ml (full size)
- Maria Nila — True Soft Argan Oil 30ml (full size)
- D.S. & Durga — I Don’t Know What EDP 7.5ml
- Verden — Nocturne Magnesium Night Balm 75ml (full size)
- Paula’s Choice — 10% Azelaic Acid Booster 30ml (full size)
- Dermalogica — Daily Microfoliant 13g (full size)
- Philip Kingsley — Elasticizer Deep Conditioning Treatment 75ml (full size)
- Trinny London — Sheer Shimmer Lip2Cheek, Shade Violine 4g (full size)
- Charlotte Mensah — Manketti Oil Conditioner 50ml
- La Mer — The Lip Balm 9g (full size)
- Vilhelm Parfumerie — Sparkling Jo EDP 10ml
- Votary — Super Renewal Serum, Retinol Alternative 30ml (full size)
- Zelens — Melatonin B12 Overnight Repair Mask 50ml (full size)
- Matiere Premiere — Vanilla Powder EDP 6ml (full size)
- Augustinus Bader — The Rich Eye Cream 15ml (full size)
- Liberty — Liberty Print Large Drawstring Bag
Our editor's picks from the Liberty Beauty Advent Calendar...
“My favourite products in the Liberty Beauty Advent Calendar this year are the LBTY at Liberty fragrances – I can't tell you how excited I was when these launched, and I haven't got my hands on any yet, so I'd be so excited to open those drawers,” says Florence Reeves-White, senior beauty writer for the GHI.
“Hot on the heels of those would be the Augustinus Bader The Rich Eye Cream, which is the most sumptuous cream for tired eyes and dry winter skin. I'd also be letting out a little squeal about the Larry King A Social Life cream – everything that man touches turns to gold (and by gold, we mean nourished, voluminous locks) when it comes to hair.
“I see there's also a Mirror Water Body Oil nestled within the drawers. This product turned me from someone who rarely bothered with body care to a devout devotee who oils their legs on the regular. It’s so sumptuous and sinks in oh-so-easily.”
