Florence Reeves-White
Senior Beauty Writer
Florence is our Senior Beauty Writer, specialising in expert-tested beauty and grooming reviews — from toothbrushes to the latest skincare launches. She’s committed to sharing recommendations for products that truly work and make people feel confident and healthy. Prior to this she was at Tropic Skincare, where she worked closely with biochemists in the lab, delving into the functions of each fresh, natural ingredient and conveying its efficacy to her audience in easy-to-digest terms.
With over five years’ experience in beauty and health journalism, Florence has written for ELLE, Women’s Fitness, Sister Magazine, National Geographic Traveller and many more, with a strong sustainability angle thread through much of her work.
When she isn’t packing for a trip away, working out, eating out or reading up on retinol serums, you’ll probably find her experimenting with her film camera and building her portfolio of portraits. Florence’s photography can be found at florencereeves-white.com, her Instagram is @florencereeveswhite and her twitter is @floreadsnwrites
All the best Merit makeup buys our beauty team won't stop talking about
"If I could only use one makeup brand for the rest of my life, this would be it"
The best beauty tools that really work, from acne devices to hair removal lasers
These high-tech tools are bringing the salon home
Best beauty subscription services, tried and tested by 140 people
“I used all the products inside and will be repurchasing in future!”
16 Glossier products you need in your makeup bag
From glowy serums to seriously hydrating lip balms
10 best collagen supplements, tested by 338 panellists
'It took two years off my skin age'
The best luxury hand soaps and creams for your downstairs loo, according to GH editors
The posh products team GH uses to impress guests
The best beauty advent calendars for 2025 have landed – and yes, we know it's August
Sign up to hear when they drop – some have sold out 10 years on the trot
The best collagen creams and skin-plumping formulations, tested by 130 people
Firm up a dull and lacklustre complexion with these expert-approved products
The best Superdrug beauty products for under £15, hand-picked by our editors
Think: £5 face washes that feel like £50 cleansers
'My fine lines were less noticeable in 10 minutes': Our beauty editors' favourite Medik8 products
Meet the skincare brand acclaimed by derms and beauty experts
15 best IPL devices for easy at-home hair removal, tested by 270 women
The Good Housekeeping Institute’s top-scoring at-home hair removal machines
We reviewed 36 hot brushes and these are the 14 best
Detangle tresses and style them smooth and sleek with these tried and tested tools
The best travel hair dryers for your 2025 holiday, tested by 70 panellists
The most lightweight and compact dryers to take on your travels, according to our experts
17 best LED face masks for firmer, glowing skin, tested by 170 people
“After the second use my skin feels more youthful, less saggy, less red and more evenly toned”
15 best face tanning drops for a sun-kissed glow, tested by 480 women
For a natural bronze, without the UV damage
ghd Duet Style review: Introducing one of our highest scoring hair tools ever
Save time in the morning with this 2-in-1 tool
The GHI guide to the best hair removal products for epilating, shaving and IPL
Whichever method you choose, the GHI has got the best tool for the job
The best electric razors to help tame any beard, tested by 152 men
If you prefer a clean-shaven look, try one of these hardworking grooming tools
‘I’ve finally got rid of the keratosis pilaris on my arms – these are the products that worked’
How to get rid of those annoying little bumps
The best illuminating primers for glowing skin, tried and tested
Achieve flawless dewy results, whatever your skin type
18 best hair-loss shampoos to promote growth, tested by 700 people
Revive thinning hair during menopause and beyond
The Liberty beauty advent calendar 2025 is here and it's a stunner – how to get it early
Yes, it is still July...
'I read 52 books each year and these are the ones I'd buy in the Amazon Prime Day sale'
Bag a book bargain this week...
‘I’ve tried dozens of LED masks and Shark's £269 CryoGlow Mask is the only one I’ll use now’
Our beauty team trialled it for a month and were stunned
This beauty editor has tried thousands of serums – here’s the one she swears by
“My skin looks so glowy and rested.”
The best hydrating hair masks, tested on over 600 women
These will take your locks from limp to lustrous
From antioxidants to cold compresses: How to treat a sunburnt face, according to a dermatologist
This emergency kit is all you need…
The K18 heat protector that restored our editor's bleached hair, plus 3 other August beauty launches we love
These are the ones our editors are actually shopping
16 best eye creams for wrinkles and fine lines, tested by over 1,000 women
Hydrate, brighten and smooth delicate skin with a targeted cream
The best dry shampoos for all hair types, according to 500 panellists
Banish bad (and greasy) hair days with these tried and tested heroes
The best teeth whitening kits for a brighter smile, tested by 350 people
Get a brighter, whiter smile, DIY style
The best blackhead removers and pore vacuums, tested on 65 congested noses
“This completely cleared my pores and minimised their appearance”